The Public Relations Blog
PR can show you how to come out on top
Social media is a very dynamic environment in which people respond quickly and in real time. Your content can go viral in a matter of minutes. When that happens, it increases your brand awareness and provides some great PR opportunities. But things can go south, too, and your content could attract a slew of negative comments. The situation could even escalate enough to damage your brand name.
Use PR to solve problems, build your customer base and achieve results
Engineering firms today face a challenging marketplace. In order to stay ahead of the competition, you need to increase your visibility, prove that you add value and differentiate yourself as an industry leader. Help from PR can make these vital tasks easier.
To engage clients, handle crises and communicate effectively with target audiences, every kind of business requires assistance from experts who excel in these areas.
Why you should let PR manage this crucial task
Your CEO guides the company’s strategic vision, leads the team and decides where the money will go. Whether the company thrives or goes down in flames is often her responsibility. She also serves as the public face of your organization. With so much riding on her shoulders, it’s critical to protect the reputation of your CEO.
Is your company doing all it can to attract and retain the best and brightest employees?
Many companies still believe that all it takes to attract the best and brightest job applicants is to offer a competitive salary and benefits. Smarter companies have learned that, these days, it takes much more. Which of these sound like your company?
Consumers find comfort and reassurance in the opinions of others. In fact, 52 percent of consumers reported that positive customer reviews make them more likely to invest in a local business, compared to just 28 percent who make selections based on factors including location and price.
The word-of-mouth referral predominantly in use today takes the shape of the online review. Whether it’s on Yelp!, Google+, TripAdvisor, Angie’s List, the BBB or another digital review outlet, the opinions of others carry a significant amount of weight when it comes to where consumers invest their time and money. In addition, leading search engine sites place greater SEO value on “earned input” such as reviews, creating several key reasons for businesses to make a concerted effort toward encouraging reviews.
How your company should respond to a social media attack
A great illustration of mob mentality is the scene in Disney’s Beauty and the Beast when the townspeople amass and call for the Beast’s head. Can you imagine what that would be like today if the mob flocked to social media and the Beast was a company that people felt had “wronged” them in some way? The Beast would have a sea of virtual torches and pitchforks at his company’s door. Without a PR firm, that business could be doomed.
Navigating social media and the public can be tricky. A single negative post concerning even a well-established company can go viral in an instant.
Let PR show you how to use them for maximum advantage
In the past, when customers were unhappy with your company, they simply let their wallets do the talking. Today’s consumers have numerous ways to let you know how they feel about your company, products and people. One of the most popular methods is online consumer and product reviews.
How your company handles these opinions can mean the difference between generating consumer loyalty and delivering customers directly to your competition.
Meeting and exceeding your customers’ digital expectations is crucial to the future and success of your business. Metadescription tags are your final lifeline in your efforts to attract users to your website. The best creative in the world won’t get you anywhere if you don’t have the right strategy supporting it.
The right response can turn complaints into kudos
Often, customers will leave online reviews that are unwarranted or over the top. Something about the experience they had with a company gets under their skin and they are overcome with anger toward the company. They might decide to leave a review in which they exaggerate the negative experience they had or they might even leave a review that is a downright lie. No matter what an angry customer writes, companies need to be ready to address these reviews.
When responding to a negative review, there are right ways and wrong ways to do it. Here are some tips for responding in a way that keeps the peace with your upset customers:
Your organization’s good reputation is one of your most valuable assets; getting negative press can easily ruin your image and your business. Handling negative coverage properly is important in order to keep your good image, so take careful note of these five most common mistakes you must avoid: