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Instagram SEO: How to Expand Your IG Reach

By Axia Public Relations

A happy man viewing content on Instagram via his phone.If you are a digital creator or influencer on Instagram, your account needs to have good reach so your content is visible to your audience. That’s when Instagram search engine optimization (SEO) comes into the picture. These tactics will help you optimize your profile and drive new Instagram users. 


However, Instagram algorithms can get a bit complicated. Because of this, your reach often becomes lower, and you do not get as much engagement or views. To help you, here is a guide to understanding how you can skyrocket your Instagram reach. 


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Tips to enhance your Instagram reach


  • Time plays a significant role

If you’re posting consistently, you must have noticed your content gets more views on some days as opposed to other days. On days you receive attention, your audience remains online when you post, so you need to understand when your audience is active. You can easily do so by checking Instagram Insights.

  • Engage with your followers

If you engage with your followers by replying to their comments or sharing day-to-day activities through stories, there is a higher chance they’ll notice your posts in their feed. 


Must Read: Five Most Useful Tips to Incorporate Instagram Into Your Web Design

  • Create a schedule

It is crucial to be consistent. Consistency does not mean you need to post content every day; it just means that you post content according to a schedule such as three days a week. If you are already doing this, perhaps changing your schedule can make a difference.

  • Experimenting is key

Accounts that post different types of content see more reach compared to those posting the same content. If you are only posting videos and getting poor engagement, you should post pictures or reels as well. Create your schedule so that you experiment with different things.

  • Host giveaways 

If you are an active Instagram user, you have probably seen your favorite creator hosting several giveaways. This can make a difference because giveaways usually require you to follow the account and tag people in the comments. Comments are a way of increasing engagement and expanding reach, so try to host giveaways regularly.


These are some tips you can use to expand your Instagram reach and get a larger audience. To sum it up, reach is purely based on how active you are, so engage with your followers by thanking them, inspiring them, and bringing a change to their lives.


To learn more about how to increase your Instagram reach and followers, reach out to Axia Public Relations. We’d love to help you in any way we can. 


Contact us today and build your profile through expert guidance. You can book a no-obligation strategy consultation or call 888-PR-FIRM-8. 


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Photo by Andrea Piacquadio from Pexels

Topics: shared media, social media

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