As fall soldiers on, anticipation of end-of-year holidays begins to mount, and alongside the anticipation comes a healthy dose of panic for employers seeking seasonal holiday help. Retailers, shippers and the like increase their workforces from October through January in preparation for round-the-clock positions needing to be filled. Already, UPS has reported seasonal hiring efforts to likely fill more than 90,000 positions. That number of jobs can be incredibly relevant to businesses that depend on seasonal support. But how do they fill those slots as readily as is required to meet the demand?
Savvy businesses understand that public relations tactics to attract media attention can support not only sales efforts, but several other operational facets, as well – including human resources. On any given day, slews of career placement professionals scour daily news in search of opportunities for their clients. As stories of seasonal jobs surface, the unemployed-but-searching-for-work can actively pursue job placement while HR professionals benefit from having interested applicants to interview to fill open positions. News stories that highlight year-over-year growth in the way of hiring ultimately prove fiscal strength. Job seekers may therefore pursue seasonal work with a particular company in the hope of not only providing seasonal help, but potentially earning permanent job placement. It’s a win-win scenario that is often underutilized.
Another reason to leverage PR for seasonal hiring efforts is that resulting stories place a company or business’ name amid headlines during the most economically active season. When storefront (e-commerce as well as brick-and-mortar) after storefront is vying for the attention of every consumer, positive news relating to job support establishes positive mindsets. Consumers may tend to shop at or leverage the services of businesses that hire neighbors and community members first, and will feel confident that the businesses are properly staffed and managed during the busiest time of year.
If you still believe PR is only about press releases, we encourage you to download Axia Public Relations’ Maximizing Your Public Relations Investment guide. This practical guide highlights several underutilized methods for leveraging public relations across multiple business operations areas.
– Jason Mudd, APR, is CEO of Axia Public Relations. He is an Emmy Award-winning accredited public relations practitioner, speaker, author and entrepreneur. His public relations portfolio includes work for established national and emerging brands such as American Airlines, Budweiser, Dave & Buster’s, Brightway, Florida Blue, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Ray Charles, Southern Comfort, Verizon and more. Connect with Jason on Twitter @jasonmudd9 and Axia Public Relations @axiapr. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them.