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Difference between a webpage's page title and headline

By Axia Public Relations

Learn the difference between a page title and a headline of your webpage


A woman working on a site's title and headline.Website creation is about optimizing small changes that can, together, make a difference and generate big results. Get it right, and you may see a higher engagement level. Get it wrong, and you struggle to remain relevant. 


One such seemingly trivial but significant element of a webpage is its headline and page title. While both of these are essentially headers, they have different impacts and purposes. Let’s get to know their core differences and learn to use them to your advantage.


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Page Title vs Headline

  1. The title of your webpage is not included in the actual content of your page. It’s a meta tag that provides a crucial first impression of your webpage content on the search result page. On the other hand, the headline is the heading of the webpage that is visible after you visit the webpage. As the most prominent text on the entire page, it tells the user what to expect on that page.

  2. The main difference between the two is the title. Unlike the headline, the page title is essentially prominent for search engine optimization (SEO). A keyword-rich title is one of the main ranking factors for search engines when crawling and indexing webpages. A headline caters primarily to the audience to entice them to read your full-page content. It is not a critical SEO factor but helps the search engine understand the structure of the content. 

Read more about best SEO practices for webpage headlines.

  1. The page title is defined in the HTML <head> section while the heading is part of the body of a page.

  2. The title includes 60-70 characters whereas the heading can have up to 50 characters.

  3. The main objective of the title page is to motivate the reader to click on the webpage by being relevant while the subject of the heading deals exclusively with what is discussed in the content section. 

Even though the title and headline often intersect each other in their meaning, they serve different purposes, and hence, should not coincide with each other. Using them appropriately can contribute to your SEO marketing efforts. 


You should prioritize creating effective titles and headings to improve the user's experience. Reach out to Axia Public Relations to strengthen your website optimization and improve your capability to serve a positive experience to your audience. 

Feel free to schedule a no-obligation website consultation to help you make an informed decision.


Photo by Andrea Piacquadio from Pexels

Topics: SEO, PR tips, online public relations

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