The Public Relations Blog

Wendy Bulawa Agudelo

Wendy Bulawa Agudelo Wendy Bulawa Agudelo has more than 15 years of experience in technology, business, consumer and non-profit public relations. She regularly pens feature articles on parenting topics for Bay State Parent Magazine, serves on the Massachusetts Down Syndrome Congress PR Task Force, is a culinary enthusiast and champion for the special needs community. Wendy has worked for Axia Public Relations since September 2014. Learn more about Wendy Bulawa Agudelo. Read Wendy's recent blog posts below.



Recent Posts:

Validity of social media: Communications in crisis

3 ways to ensure your company receives fair treatment in the media

In the last several months, news programs and media pundits alike have attempted to unravel the meaning behind President Donald J. Trump’s tweets. When this effort falls short, President Trump’s spokespeople regularly opine that the media has an obsession with covering everything he says on Twitter – and little of what he does as president.

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Topics: Public Relations, Featured, Social Media, Crisis Communications

3 ways to generate authentic feedback online

How online feedback impacts consumer behavior and why it’s critical for sales success

Most likely, you’ve purchased at least one item in your home or office because you saw it on social media. You may have bought gifts for others or shopped for items for yourself based upon Instagram photos or a friend’s glowing Facebook post. Within this purchasing process is an important behavioral evolution.

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Topics: Public Relations, Featured, Social Media, Online Reputation Management

Do you need media coaching?

3 reasons why a trained “talking head” is beneficial for your company 

Have you ever watched a televised interview where the interviewee responds to questions with ease, using a flowing, conversational tone? Or perhaps you’ve seen an interview where a company spokesperson seemed defensive and dodged questions using the phrase “no comment.” Some people are naturally exceptional public speakers, while others require significant training to become comfortable talking in front of large crowds.

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Topics: Media Relations, Public Relations, Featured, Spokesperson Training

Media samples: Do they increase your chances of earning media coverage?

On a recent trip to Lancaster County, Pennsylvania, I visited a retail shop in the heart of Amish country known for its shoo-fly pie, which visitors could sample for free. This Pennsylvania Dutch delight grabbed the attention of many passers-by, who, after sampling, purchased a whole pie.

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Topics: Media Relations, Public Relations, Featured

How citizen journalism impacts PR

3 steps to consider when working in the age of citizen journalism

United Airlines has certainly experienced its share of unexpected media attention the last few weeks. The first powerful wave occurred after passengers at an airport observed airline employees restricting two young ladies from boarding a plane, apparently due to their choice of clothing. Then, just a week later, viral video surfaced of federal law enforcement officials forcefully removing a passenger from one of United’s planes. Neither of these situations may have publicly played out as they did if it hadn’t been for the ever-present “citizen journalist.” Armed with camera phones, regular, ordinary Joe’s and Jane’s are serving as first-hand eyewitnesses and posting, tweeting and sharing unchecked snippets, which fuel a sensationalized news stream for all to consume.

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Topics: Public Relations, Featured, Social Media

Authentic PR: Giving it a human touch

Don’t just pitch news, pitch a story worth telling

I’ll never forget my early public relations mentors who taught me to pitch a great story rather than pitch a news release. Public relations, like marketing and sales, has become more focused on authentic and genuine connection. Not only is it about relationships, but what you do within the confines of those relationships. Very few journalists are interested in pitches that are ho-hum.

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Topics: Public Relations, Featured

Media relations 101: Do not touch!

Keep media contact professional. Handsy PR guy shows you how not to do media relations

As a public relations professional, your job is finely tuned to working with others, which necessitates that you understand the rules of personal space, body language and other communication elements. Even so, those without experience jump into PR jobs believing if they can write a news release, they can do the job well. The lack of true understanding of public relations, however, can lead to faux pas or worse.

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Topics: Media Relations, Public Relations, Featured

Key messages: What they are and why you need them

5 ways to create key messages for your company

Key messages create a narrative for your company, which crystallizes business information, stimulates calls to action and solidifies public opinion. Put forth in easily digested sound bites, key messages articulate business differentiation, value proposition and, in their totality, are the very essence of your business.

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Topics: Public Relations, Featured, Branding

Mishandling the media

5 ways to be sure improper media relations doesn’t hurt your business

Practicing media relations isn’t for the faint of heart. Public relations professionals learn from experience – through networking and building relationships – the optimal way to earn the trust of reporters and editors. Too often though, a business has its employees reach out to the media and the results are unsuccessful and sometimes detrimental.

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Topics: Media Relations, Public Relations, Featured

3 best practices for engaging in media interviews

Be sure your spokesperson is ready for the tough questions

If you lack spokesperson training, an interview with the media can be daunting. It’s not easy to maintain your composure when you’re standing in front of a bank of microphones with camera lenses pointed directly at your nostrils.

A critical public relations skill is optimally negotiating media interviews. Most PR firms offer a form of spokesperson training or coaching to clue in company spokespeople about the finer elements, one of which is how to properly set the tone for media interaction – whether amid crises or simply run-of-the-mill product launches.  

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Topics: Media Relations, Public Relations, Featured, Spokesperson Training

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