You see it every year: news stories about people camping out early to be the first recipients of Black Friday shopping deals.
It may surprise you to learn that some of these people are decoys, paid by stores or manufacturers to generate buzz for their products.
This is a public relations and marketing tactic that companies have used for years, and is it right for your company? Is it a scam?
Some companies plan all year for Black Friday. This is one of the few days when you get your customers’ attention, and they are actually expecting to hear something from you.
Read the entire article here.
Jason Mudd, APR, is CEO of Axia Public Relations. He is certified in inbound marketing and is an Emmy Award-winning, accredited public relations practitioner, speaker, author and entrepreneur. Connect with Jason on Twitter @jasonmudd9 and Axia Public Relations @axiapr. Be sure to tweet and share your thoughts below. We’ll read and respond to each of them.
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