You have a news release ready to go for your company, and you assume that getting it in the hands of journalists first thing on Monday morning will beat everyone to the punch. However, you should consider which day is best for your news release because there are some days that provide more benefit for your company than others.
Stay away from Monday and Friday news releases
Consider the life of the journalist. Coming in to work on Monday can be hectic: There are new stories and news releases to consider as well as a pile of business that accumulated over the weekend. Your news release may get lost in the shuffle, and that’s the last thing your company needs.
The workweek doesn’t really get into full swing until Tuesday and Wednesday, and it’s then that the media seems more receptive to interesting news releases and story ideas. Journalists are hungry for new material by Tuesday and Wednesday mornings. These two days are the highest viewer and reader days of the workweek. Thursday morning can be a little dicey because you’re getting close to the weekend. However, if you release it early enough, your story may warrant coverage on a slow-news Thursday.
By Friday, journalists are preparing for Sunday feature stories or getting ready for a much-needed weekend break. Friday and Saturday, in general, are not days for media intake, and your news release will receive little or no coverage.
Time your news release perfectly
Most people read their emails first thing in the morning, and a well-timed release on Tuesday or Wednesday morning puts your company news in the media spotlight. Providing your news release to the media on either of these two days will benefit your company and make the journalists happy.
Sending your news release to a journalist and hoping it gets published on a Tuesday or Wednesday is not enough. Learn what journalists want you to know before you contact them from the experts at Axia Public Relations. This is vital information to ensure the media publishes your company’s news releases at the right time of the week and they aren’t thrown into a pile with the rest of the hopefuls.
Alan Helquist is an entrepreneur and marketing professional with extensive experience in copywriting and public speaking. He graduated from Florida State University with a Bachelor of Arts in English and passionately writes and speaks on anything from sports to public relations. Alan has been a member of the Axia team since June 2017. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.
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