Want to get your business featured on CNN?By Lisa Goldsberry
October 17, 2014
Join this PR webinar and learn how anything is possible with the right pitch
For decades, CNN has been the recognized leader in 24-hour news programming. It seems impossible for you to get your company or CEO featured on the network, right? Or is it? Watch our webinar with a CNN producer to learn more.
What to expect from this PR webinar
A CNN producer will discuss the selection process for the stories and experts that make it to air and share real examples of the right and wrong ways to pitch ideas and information. Among the insights you will hear are:
Why so many pitches crash and burn: Every business and public relations company has horror stories about spending time crafting what it thought was the perfect pitch, only to watch it die a quick death-by-delete-key. Learn the anatomy of a successful pitch so that this doesn’t happen to you when sending information to CNN.
What the producers at CNN are really looking for from your company: They receive thousands of pitches every day. Even with 24 hours of air to fill, they can’t use all the stories, so they have a very high rejection rate and a low tolerance for the kinds of mistakes that can kill a pitch. Learn what these mistakes are so that you can avoid them.
How you can make your pitch to CNN stand out from the crowd: Most people know that errors such as forgetting to include your contact information or rambling on and on for several pages may cause producers to ignore your pitch. On the other hand, few people know the right ways to attract CNN’s attention. Learn helpful tools and tactics to get your pitch noticed and accepted.
The power of CNN
Of course, there are many outlets that cover news. Still, some say that CNN, with the power to broadcast and maintain a laser focus on a story 24 hours a day, has a significant effect on our perceptions of everything from pop culture to politics. With this kind of global influence, your company should definitely consider CNN as a part of your overall national media agenda.
Although many Americans are increasingly using online news sources, Nielsen data has shown that approximately 40 percent of adults use cable as their source of news when they’re at home. In addition, they often spend, on average, more than 25 minutes viewing cable news, which is more time than most people remain engaged in local or network news programs.
CNN’s ratings remain high when compared to other cable news outlets. Its new lineup has proven successful in attracting the key demographic: viewers ages 25-54. In addition, CNN is widely considered to be more trusted and unbiased in its news coverage than other cable news sources, which helps the network attract a diverse audience.
The Axia PR webinar series
When businesses and public relations agencies are better informed about the media, everyone benefits. At Axia, one of our goals is to educate and provide opportunities for clients and marketing and business executives to learn more about the power of PR and media – and how you can leverage that knowledge to increase brand recognition and profitability. We invite you to watch this one-of-a-kind webinar and other events.
Do you have ideas for other helpful webinars? Contact us today and let us know.
Lisa Goldsberry is a writer for Axia Public Relations with more than 15 years of public relations experience. She specializes in business, higher education and technology PR. Connect with Axia Public Relations on Twitter @axiapr.
Topics: public relations
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