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Think carefully before choosing a media monitoring company

By Alan Helquist

3 reasons why a public relations firm is your best choice

Go for a PR firm instead of a media monitoring company.

If you’re only focusing internally on social media posts and not studying outside trends in your industry, you’re missing out. Media monitoring is essential to your company’s positive image, and your news releases should be timely and applicable. If you’re considering an outside company for your media monitoring needs, think carefully before you make your choice.

There are many media intelligence companies that provide media monitoring and social media monitoring to help companies grow and build their brands. These companies use media intelligence to inform strategy, connect with your audience and measure success. These are all necessary tools, however, many of these companies are limited when it comes to helping your company succeed. A public relations firm is all-encompassing and puts your entire company’s needs at the forefront.

Here are three reasons why you should choose a public relations firm for your media monitoring needs.

  1. With a PR firm, your image, brand and company are the most important. You’re not just looking at a dashboard and hoping for results. A public relations firm wants your company to succeed and has the resources to make that happen beyond just tracking numbers.
  1. While you could try a media monitoring company, you may lose the personal touch that you receive from a PR firm. Dashboards and online tools are great, however, your company deserves full attention.
  1. Make sure the company you choose is an expert in social media management and social media monitoring. Many of these tracking companies will help you do just that: track. That’s not enough. An expert PR firm will work with you and your company to maximize your social media monitoring to produce results.

There are many choices out there for media monitoring. Your best option is to work with a PR company. Axia Public Relations currently offers media monitoring, clipping and measurement services with its PR retainer, so everything is all-inclusive. And that saves you money! Before you go it on your own, make sure you’re maximizing your public relations investment and talk to an expert at Axia Public Relations today.

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Alan E. Helquist

Alan Helquist is an entrepreneur and marketing professional with extensive experience in copywriting and public speaking. He graduated from Florida State University with a Bachelor of Arts in English and passionately writes and speaks on anything from sports to public relations. Alan has been a member of the Axia team since June 2017. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.







Featured Image Credit: 123rf.com

Topics: media relations, public relations

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