News releases can be like a bungee jump: Once the leap has started, there’s really no going back. You may feel somewhat around and endure quite a bumpy ride if news has gone out without proper permissions ahead of time.
In fact, the best solution is prevention. If you manage your organization’s PR, you need to be certain that the information in news releases is correct and all the parties involved have given their permission before the news is sent. If you work with a professional PR agency, it will already know that consent is essential ahead of time.
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