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Learn what consumers want directly from the source

By Jason Mudd

Science now allows you to really get into your customers’ heads to see what reaches them. In order to give your customers the best possible experience, you need to know what every step of the customer journey looks like. Take care of your customers because without them, you wouldn’t have a business.


60-Second Articles:


1. Neuro-marketing: The next frontier

2. How customer-centric are you?

3. The 60-Second Close: No customers, no business



1. Neuro-marketing: The next frontier

  • Over the years, public relations professionals have attempted to predict the effectiveness of their publicity campaigns. Will it hit a home run with target consumers and bring results? The answer is never clear.

  • Pre-determining success has ranged from basic opinions to focus groups and even some bias guessing – all a roll of the dice.

  • Neuro-marketing takes an “inside-the-brain” look at campaigns’ effectiveness by examining the subconscious, using scanners to analyze consumers’ brainwave reactions, attention levels and emotional connection to PR messages to reveal what works in a campaign.
  • Examining the effectiveness of PR through neuro-marketing is still in its infancy, but years from now, you may be being able to do this testing from your Apple Watch.



2. Google’s smackdown: Make websites mobile-compliant – or else

  • One of the most important tools for creating a great customer experience – no matter your business category – is a customer journey map.

  • Because 80 percent of buying experiences are based on emotional intangibles – how your customers and clients feel they’re being treated you must understand what they experience as they interact with every aspect of your business..

  • Walk in your customers’ shoes. Take the journey they take and map it on paper, noting every interaction. At each touch point, ask, Did this make me feel good? If not, how do I take it up a notch? Youll need two maps: one for the online journey and one for the brick-and-mortar journey..

  • The customer journey map will give you a true indication of whether your company is as customer-focused as you think it is.



3. The 60-Second Close: No customers, no business


  • There are many companies making national business news with how they treat their customers and clients; some make news for being off-focus, concentrating on the peripherals rather than the customer.

  • Big or small, national, regional or local, businesses that are customer-centric succeed because they focus on the customer experience.
  • The customer experience should be a tangible part of your online and offline publicity efforts simply because without customers, you have no business. Need help in developing your companys customer experience? Call us. We can help get you there now faster than ever.




Best Wishes,

Jason Mudd, APR
Axia Public Relations


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Topics: inbound marketing

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