March 13, 2014
Forget TV. Just stream it, baby. The Internet has nudged many viewers to seek programming on their time and from whatever device they choose. Recently, a company called Aereo began offering network television programming to consumers over the Internet. But it’s not that simple, and it involves a pending Supreme Court lawsuit case. What will the implications be for ad revenues and PR campaigns?
Aereo’s technology utilizes antennas that pick up the networks’ signals, which can be directed through the Internet to Aereo’s paying subscribers.