Getting back to business as COVID-19 passesBy Jacob McKimm
June 4, 2020
Use these three tips to get back to normal.
This is a story about COVID-19 and its impact on business and PR. Read Media Relations during COVID-19 and four communication actions your company can do during COVID-19 for more information.
The COVID-19 pandemic has significantly slowed down the economy, putting a dent in your company and your public relations plans. However, now that lockdowns are starting to rescind, you need to begin thinking about how your company will get back to business and how your public relations plans will go forward.
As things start to open up again, consider these three points as you plan for things to return to how they used to be.
1. Check-in on your team once a week
Your team is the most important part of your company. Check up on them at least once a week to make sure everything is okay and see how their families are doing. It’s important they know you care during these times as things return to how they used to be.
2. Go to your clients
During these times, it’s difficult for clients to reach you and obtain your services, so go to them instead. Whether this is by meeting them online, encouraging them to shop online instead of in-person, or other means, bring the experience to them instead of waiting for meetings or customers to come to you.
When meeting your clients, ensure your offers and discussions solve any current issues they’re having. See what problems they’re running into and offer advice or direct help for what they’re being affected by. Consider their stage in the marketing lifecycle and if they’re sheltering at home or not as you market your services to them.
3. Keep making content
Lockdowns, even as they start to wind down, are an excellent time for creating new content for your company, such as blog posts or materials used in trade shows. Having a large amount of content ready and prepared will be a huge help in getting you back on track as things start to return to normal. That way, once the economy starts rolling again, you’ll be ready to go as soon as the gates open instead of scrambling while your rivals are making connections and sales.
If you’ve been creating content already, you’re doing great. If you’re not, it’s not too late! You have to start as soon as you can though because the window of opportunity is closing.
COVID-19 has put significant strain on everybody. Now that lockdowns are ending, it’s time to start looking toward the future. Being prepared now will help your business recover faster.
If you need more information, watch our webinar on dealing with a crisis to learn more about crisis management as things return to normal.
Clients love Jacob’s speed. Jacob is an inbound marketing-certified webmaster. He earned an integrated communications degree from Florida State College at Jacksonville. Jacob joined Axia PR as an intern in August 2015 and earned his way into a critical role at our PR agency.
Photo by Christina @ wocintechchat.com on Unsplash
Topics: crisis communications
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