August 18, 2014
We are looking for experienced public relations professionals who are also great writers to guest-write for our high-traffic PR blog. This is a great way to build your personal brand and thought-leadership skills in the public relations industry.
We are seeking a savvy wordsmith to join our blogging team as a guest blogger. Articles must address one topic and one topic only per post. Topics will be quickly and easily approved by us in advance, based on our clear and reasonable guidelines of target audiences and preferred topics/direction.
Guest bloggers will have:
A passion for and strong understanding of the PR industry, its role in business and the benefits of good PR
An understanding of target clients’ profiles, buyers of PR at large corporations, the issues (needs, wants and problems) they face and the solutions they require
Expert-level skills in problem-solving for corporations that are looking for insight
Exceptional writing skills and a love for writing
Five years of previous full-time public relations employment experience
Writing articles about industry topics, trends and issues
Giving expert public relations opinions on current news and political, entertainment and business headlines
Guest Post Guidelines:
Thanks for your interest in contributing to Axia’s PR blog. We’re glad to have you here, and we look forward to sharing your expertise with our readers. Below are our standard style and submission guidelines. If you have any questions, please feel free to contact us.
Content & Style:
Axia covers a variety of PR topics on its blog. The most popular posts deal with PR in pop-culture and current events. How-to and top-10 lists are also popular. Our blog posts provide solid examples and case studies with numerical results backing up their conclusions. Axia’s readers expect the blog content to be educational, entertaining and focused on informative solutions.
Search Engine Optimization:
We do not require search engine optimization of submissions, though it is certainly encouraged. Feel free to do keyword sculpting, but make sure the posts are reader-friendly for our audience first – not for search engines.
Posts must be educational and not promotional. Links pointing to relevant content on a blog from the body of the post are acceptable but should not be promotional in nature. A link to your website or your blog may be included in the bio at the end of the post.
All content must be exclusive to the Axia PR blog, original and authored by you. You may use ideas, concepts and lessons you have written about in the past as long as the content itself is new and unique. You may also post a snippet on your blog that directs people to the post, linking back to our blog.
Article length: 350-800 words
Post titles: AP-style caps, no more than 70 characters in length
Subheads: Use of subheads (H2, H1, etc.), section headlines, bulleted lists and unordered lists are encouraged for attractive user experience and readability.
See also: How to write great blog posts
Images & Graphics:
Format: .jpg or .png
Size: no larger than 600 pixels wide
Sourcing: Source images at the end of the post and include links for attribution.
Bio & Headshot:
Provide a brief biography (approximately 50 words) describing your expertise. You may include links to personal or company social media profiles. Additionally, you may provide up to a 100-by-100-pixel headshot to include with the bio.
Posts should be submitted via Google Docs.
Author bio (may include links)
Optional: Bio picture (no more than 100 by 100 pixels)
Optional: Additional supporting images (charts, graphs, logos, etc.)
You must have all rights and license for all items submitted.
Promotion & Reader Interaction:
Axia promotes posts via Twitter, Facebook, LinkedIn and Google+. Your posts may be syndicated by other blogs. Guest bloggers are encouraged to distribute their posts throughout social media. Please check the blog post intermittently to respond to any comments.
Guest blog posts and images should be original content and not repurposed in their entirety on your website or other blogs. Discussing the post on your blog while linking to it is acceptable.
Send Axia your article (with images), author bio and headshot using Google Docs.
Publication dates are based on Axia’s editorial calendar. If your post is approved, we’ll try our best to get in contact with you before publication so you may promote accordingly.
Axia reserves the right to edit posts for clarity, grammar, voice and relevance. Posts that require significant editing may be rejected.
Thanks again for your interest in contributing to Axia PR’s blog!
Topics: public relations