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Best Practices for Landing Pages

By Axia Public Relations

Create effective landing pages that give you high quality leads and expand your business multifold


A man typing.The best way to build a great brand is to create great landing pages for your websites. The most effective method to drive good quality traffic and improve your search engine optimization (SEO) is to create compelling landing pages that grab your user’s attention. 


This is an excellent pay-per-click (PPC) strategy. Landing pages guide prospective clients to an offer, which helps them take action. This is also an opportunity to create conversions and build a loyal customer base.


Oftentimes, brands don’t realize the eminence of implementing effective methods for landing pages and overlook the important role it plays. These techniques often turn out to be essential aspects for increasing conversion rates. Let’s look at some best practices for landing pages:


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Best practices for effective landing pages

  • A simple landing page still holds the maximum conversion chance. In today’s world, where a user has limited time, it is always better to offer prospective clients a simple call to action (CTA) flow. Also, ensure all the important information is visible and the CTA flow is simple and clear.
  • Clear information helps users know how they will benefit. Unambiguous CTAs get higher targeted customers.
  • “Less is more” still holds relevance as one of the best practices for landing pages. Relieve targeted users from filling in complex information if you want more leads. However, we can use good videos and images with bold colors to attract higher hit ratios.
  • General hygiene factors for landing pages include reducing the loading time, which is good SEO for your long-term project landing pages. Try to use good keywords as it helps Google effectively search your landing pages.
  • Trust remains the highest priority with brands. People are inclined to buy from trusted brands. By adding your actual testimonials to your landing pages, you get higher chances of winning your prospective client’s trust. Also, don’t forget to test your landing pages a few times so that you can save yourself from the client’s irritability.

After going through these best practices for landing pages, try to implement these and improve your landing pages with increased leads and sales! At the end of the day, a good landing page must leave a great impression on the targeted user. 


Not sure where to start? Reach out to us for a no-obligation website consultation to build high-performing landing pages for your websites. 

Photo by Mikhail Nilov from Pexels

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