The Public Relations Blog
Many people assumed the rise of social media (and with it the rise of amateur journalists) would turn the newspaper (and perhaps the news media itself) into a relic. And an article by Paul Eastham proposes a valid argument as to why the newspaper will survive social media and amateur content.
Eastham explains the theory that the rise of social media and the ability for users to easily copy and circulate articles without paying for them would essentially make journalism unprofitable. And then he details why such theory is flawed.