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What PR Professionals Need to Know about Cybersecurity

Cyberattacks cost the global economy close to 1 trillion dollars in 2020, a number projected to rise to $10.5 trillion by 2025. According to the FBI Cyber Division, they received close to 4,000 cyberattack complaints daily at the start of the COVID-19 pandemic, a number likely associated with the fact that 71% of Americans were working from home at the time.

 

With such dire cyberattack statistics, what can an organization do? Although such attacks are typically the purview of IT departments and cybersecurity divisions, as a critical department in any organization, public relations (PR) has a vital role to play.


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Topics: crisis communications

 

 

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