Social media is a necessary tool for any company, and hiring a social media agency could be a great business boost and time-saver. But is your agency really representing you well?
Here are five secrets your social media agency may not want you to know about social media.
- You are your brand.
Your social media presence is your global representation of your business. It is effectively you. Your voice, humor, professionalism and style are what get your followers to follow you. It takes time to find your own social media style, and once you do find it, it’s very hard to recreate.
Do your followers like the way you do your Monday morning posts? Perhaps it’s your humorous end-of-week TGIF posts that attract the most likes. Whatever brings them to you, as soon as you hand over the reins to someone else, your followers will know that it isn’t you writing your material anymore. The question is whether they will still like this “new you” and keep following you.
- Personality behind your posts is key.
Your followers don’t need automated posts all the time; what they need is to see a real person behind your business. While automated content scheduling platforms like Hootsuite are of huge benefit and can save a lot of time, using them excessively may result in losing your social media personality. Social media is about connecting with people. If your posts are automated and lack personality, your followers will notice and may decide to unfollow you.
- You know your business the best.
No one knows your business better than you do. If there is a question on social media regarding your business, the best answer will come directly from you.
- You are the best person to deal with negativity aimed at your business.
As the business owner, you are the best person to deal with negative comments directed at you via social media. You can provide the best and the most accurate explanation of why whatever happened, happened, as well as what you intend to do in order to fix it.
A timely answer to a negative comment is important because they tend to spread quickly. Responding directly to negativity – instead of through your agency – actually saves time and helps prevent further negative comments about your business from spreading over social media. Besides, an apology (if appropriate) coming straight from the business owner is much more powerful and meaningful than one coming from “staff.”
- You are the best person to create long-term connections for your business.
You are the most interested party and so can create the strongest long-term connections with your clients. The more people you know personally in your network, the better and stronger your relationships with your clients are. Those connections will lead to more contacts and more business.
A strong social media strategy is the most effective way to take your business to the next level. Hiring a social media agency can prove to be a big help for your business – as long as you make sure you do it correctly so that your agency represents your brand the way you envision it. Axia Public Relations makes your social media campaign – built around your voice and your goals – a priority. Download our e-book The Essential Social Media management Guide to get started.
Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge.
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