In every industry, consumers encounter similar products and companies. To capture the attention of potential customers, you must broadcast the story of your business and cultivate a strong online presence in search engine results.
In this issue:
- Overcoming Competitor Similarity: The Power Of A Distinct Story
- All About The Online Search: Being Found Everywhere
- The 60-Second Close: How To Make Your Publicity More Successful
1. Overcoming Competitor Similarity: The Power Of A Distinct Story
- No matter the business category to which your company belongs, similar companies are selling similar products at similar prices to similar customers in similar areas.
- So how does your company stand out from the competition? What encourages customers and prospective clients to praise and remember your company for future purchases? What is your company's story?
- To successfully set your business apart, your public relations strategy must involve sharing the story of your business, product or employees. A story provides a memorable way to connect with potential customers.
- Some concepts to help develop your company's story:
- 1.) What are you famous for?
- 2.) What do you offer that your competitors do not?
- 3.) What is the largest or smallest product you offer?
- 4.) What interesting company or employee facts do you have?
- 5.) What memorable purchasing experiences do you offer?
2. All About The Online Search: Being Found Everywhere
- The leading element of any successful online public relations strategy is allowing your product or service to be found everywhere on the Internet, hooking the attention of Web-browsing customers.
- During the upcoming holiday season, more than 58 percent of holiday shoppers plan to purchase their gifts online. When selling products online, being found through search engines must be a priority, especially as 86 percent of consumers start their search using Google, according to ChannelAdvisor.com's "2010 Consumer Shopping Habits Survey."
- Whether a retailer, manufacturer or service provider, your company will be searched for online, commonly through Google. A weak online presence can potentially lose your company millions of dollars in revenue every month.
3. The 60-Second Close: How To Make Your Marketing More Successful
- While the public relations landscape has seemingly become more complex during the past few years, you need only two simple elements to succeed: a story for your business and a strong online presence.
- Need help defining your story? Need help being found through Google? Then call us. We can show you how to get there ... faster than ever.
- And, if you would like a copy of ChannelAdvisor's "2010 Consumer Shopping Habits Survey," just let me know.
Jason Mudd, APR
AXIA Public Relations