The Public Relations Blog

Sheri Treadwell

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How Chuck E. Cheese’s PR outsmarted McDonald’s

And how your company can too

Your competitor hits a crisis and is facing bad headlines. Good news for you, right? Not necessarily. If you’re going to capitalize, you need a public relations plan and you need one NOW.  A public relations firm that has seen it all can act quickly to help. In this case, McDonald’s hit headlines for all the wrong reasons. When an Arizona mom began swab-testing McDonald’s play areas and finding dangerous pathogens, the fast-food giant banned her from its restaurants. Let’s look at McDonald’s mistakes and how Chuck E. Cheese’s acted smart and fast to take advantage of the crisis.

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Topics: Public Relations, Featured, Crisis Communications

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