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What is Growth-Driven Design and why should you care?

By Lisa Goldsberry

fabian-grohs-423591-unsplashIf you're facing the difficult burden of website redesign, this new solution in web design can help


Is your company struggling to get its web design just right? Have you recently paid big bucks for a redesign that isn’t delivering the results you expected?


Knowing that a website is a company’s online front door, many spend countless hours and budgetary dollars on designing it, only to be disappointed in the end. Growth-Driven Design (GDD) is a more logical system for web design and earns the highest results from your web pages. Combining Growth-Driven Design with public relations can make your website truly effective.


Do you need Growth-Driven Design?

You want your website to work for you. When websites are unproductive, most companies invest a significant amount of time and money – often up to $100,000 – on a complete overhaul. This usually involves demanding tasks like usability testing, content audits and wireframing. Additionally, there may be challenges such as interdepartmental squabbles over who gets the best spots on web pages. That’s months of time that marketing, PR and information technology departments are spending on web design instead of their strategic business goals.


If you’ve ever been through this process (and chances are you’ve done it a few times), you know it can be stressful. Worst of all, after all the effort, it’s not always successful. Typically, companies go over budget, miss launch dates and still don’t achieve the desired effect.


Furthermore, you probably don’t attempt the process again for another two years or so. That means even more time that your website is not functioning at peak performance, causing you to lose customers and money. Dollars spent on subjective, partisan website design is money wasted.


Many medium and large companies have turned to Growth-Driven Design as a way out of this vicious cycle. It’s a better approach, based on data and buyer personas, to making the right changes to your website for the greatest impact.


How Growth-Driven Design accelerates growth and can save you money

  • It gathers data such as how visitors find your site and what they are most interested in while there. This permits a more informed approach to design.
  • Sales and marketing teams use the information they collect to craft more targeted messages and improve strategies. As a result, your website brings you measurable value.
  • With better information and clear direction, you spend less time and money guessing, second-guessing and changing your website to reflect what customers want. Instead, you can shorten website launch time and make intelligent decisions about improvements and plans.
  • Growth-driven design focuses on continued learning and improvements that are spread over time. This is a less risky, more inexpensive method of website design. It’s also more flexible, allowing for faster testing and changes so you can adapt your plans based on any conditions or obstructions you encounter.


Let Axia help to enhance your website design strategy

Your website shouldn’t be a rigid, permanent entity. It’s a changing, fluid, living thing that should grow and adapt with your business. To make this happen, you need the right data, measurement tools and content. 


Axia will help you take the best actions to inspire your visitors and further develop your website’s core purpose. With our assistance, you can increase traffic, improve user experience and win more conversions. To learn more about how Axia's Growth-Driven Design can boost your business outcomes, contact us or take our HubSpot video tour now.

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lisag-new.jpgLisa Goldsberry is a senior blogger for Axia Public Relations with more than 15 years of public relations experience. She specializes in business and technology PR. Lisa has worked for Axia since December 2013. Learn more about Lisa Goldsberry. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.


Featured image credit: Fabian Grohs on Unsplash

Topics: public relations, web design & development

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