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Don’t let inadequate PR slow your company’s success

By Lisa Goldsberry

20818556_sUse this Axia PR e-book for advice on how to fire your PR firm

Business mogul Donald Trump tells some unlucky individual, “You’re fired!” each week on his reality show Celebrity Apprentice. For the rest of us, firing someone isn’t always that easy. It can be even more difficult to fire your PR firm.

Fortunately, Axia PR can help with our e-book How to Fire Your PR Firm. If things just aren’t working out with your current PR firm, download it today to use as a guide.

When it may be time to fire your PR firm

Not every relationship lasts forever. Sometimes, you simply grow in different directions; other times, you may find someone else who fits better with you.

In the case of your PR firm, it could be that the agency has become too comfortable with the relationship if it seems that you’re not getting the same level of work as you were in the beginning. Perhaps you need a team that can garner more news coverage.

Sometimes you can’t really say why something’s not working, you just know it isn’t. PR plays a huge role in any organization. Whether it’s reputation management, crisis communications, social media campaigns or all of the above, your business relies on these services and the work that PR professionals perform.

It directly correlates with the sales cycle and how you attract, convert and delight your customers. Therefore, no matter what the reason, if you are unhappy with your PR agency, it may be time to get a new one.

What you’ll learn from this e-book

Steps to take before making the big decision – With so much on the line, this is not the kind of choice you want to make lightly. Have you given your current PR firm enough time to meet your expectations? You should also be sure to clearly express your displeasure to the right people beforehand.

When it’s time to find another PR firm – In order to recognize inadequate performance, you have to be aware of what ideal service should look like. Learn how to evaluate the work you’re receiving from your PR firm.

The right way to end the relationship – If you handle this incorrectly, it can lead to litigation. Know what to look for when reviewing your contract and make sure you follow the terms of any opt-out language. If there is none, this e-book can help you with that, too.

How to find a new PR firm – Don’t carry the past problems over to a new relationship. Find out what questions to ask upfront so you can better discover the PR agency that’s right for you.

Why Axia PR is worth a look

It is vital to set measurable objectives when working with a PR firm so that you make sure you get what you pay for and accomplish your initiatives. At Axia, we provide a seven-step strategic planning, measurement and reporting approach that is individually tailored to your company’s goals. Download How to Fire Your PR Firm for smart advice about hiring and firing a PR agency. And, if your current firm isn’t living up to your needs, it may be time to give us a call.

Lisa Goldsberry is a writer for Axia Public Relations with more than 15 years of public relations experience. She specializes in business, higher education and technology PR. Connect with Axia Public Relations on Twitter @axiapr.

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Topics: public relations

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