Understanding the scope of PR

4 ways PR is more than getting press coverage and dealing with crises

Think public relations is only about getting news coverage or cleaning up a public mess? Think again. Sure, two major goals of PR are to obtain media coverage and to prevent crises. However, that’s just the beginning. Strategic communications is so much more than that. Here is proof that public relations is broader than you may think.

PR is writing for various platforms.

From speeches to annual reports, PR professionals are often the company writers. PR pros also write marketing copy for emails, brochures and web content.

PR is preparing your people.

PR professionals closely monitor media and share relevant news with leadership. They help prepare background information to equip company executives for key moments, whether it’s a media interview or speaking engagement.

PR is trade shows and events.

Many PR professionals participate in trade shows and events. While there’s certainly a media component to trade shows and events, PR pros are often pulled into other areas, such as planning logistics and booth staffing.

PR is monitoring social media.

PR professionals are constantly tuned in to social media. Whether they’re monitoring conversations around a brand or product or creating content to lead the conversation, all strategic PR teams make social media an integral part of their communications plans.

Now that you know more about what PR professionals do, learn how to maximize your PR investment. Download Axia Public Relations’ complimentary e-book Maximizing Your Public Relations Investment Guide today.

Julie Miller is a marketing and communications professional with more than seven years of experience in the industry. She specializes in technology, digital marketing and communications. Julie has worked for Axia Public Relations since November 2015. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.