The Public Relations Blog

3 ways blogging can boost your brand

Most companies want to focus on the operation of their business rather than on a blog. Dishing out valuable content consistently is a tall order when you’re also servicing clients, creating products, balancing accounts and shipping orders. Is having a blog worth the effort, and does it offer a financial benefit? The answer, for most businesses anyway, is yes.

When pitch fatigue is imminent, try these tips to reboot

Anyone that has worked in public relations knows well that pitching the media is an acquired skill. Whether it’s for an automobile or printer or service such as a virtual front office, designing a pitch that internally compels you is a necessary first step – because if you love it, your genuine interest will serve to engage others.

3 tactful ways to help top executives improve their communications skills

How often do you think a CEO will admit discomfort when dealing with press? Not often, given that successful executives want to project their keen knowledge and experience in business or leadership. But frequently, they are not communications experts. Because of this, many public relations professionals will find themselves frustrated when CEOs or key executives decline media coaching.

Know the difference between these two roles and the services they provide

There are plenty of professionals, in and outside the field of communications, who utilize both spokespeople and spokesmodels – but don’t recognize how different one is from the other. As more celebrities have evolved into lucrative business people, the definitions of spokesperson and spokesmodel have blurred, yet they each serve distinct roles.

Messaging platforms contain sound bites of critical information that spokespeople repeatedly convey to both differentiate and cement facts. They consist of key points to be repeated in every interview, speech and conversation so that those points are united with the brand name in the minds of all who listen.

But how does one create a messaging platform and what is its purpose for organizations that wish to leverage one? To create a messaging platform, we offer a handful of tips to kick-start the process.

Most businesses realize how great a role consumer reviews play in business success. Consumer review sites like Angie’s List, TripAdvisor and Yelp have become go-to resources for first-hand experiential feedback.

Therefore, it’s important not to ignore any of them and, more importantly, to regularly monitor them for ultimate success.

5 ways to properly prepare your images for the media

Whether located in a media kit (digital or print) or in your online newsroom, photographs designed for use specifically by the media are somewhat different than your run-of-the-mill photos. Product launches, executive appointments and new office locations are all instances to have media-ready photographs on hand. However, the photos must be what media outlets are seeking if you want to optimize their usage.

Every available statistic proves that images are critical to social media and overall communications campaign success. Worthwhile images and video can stimulate a proverbial viral riot over a topic or product. Therefore, many businesses, bloggers and digital media mavens invest in beautiful photographs to add to their websites, blogs and social media posts to increase engagement.

5 ways to guard your company against digital hackers

You think it won’t happen to you, until it does. Whether it’s your identity, your reputation or your social media accounts, digital hackers are alive and well.

Last week, Ole Miss Rebels lineman Laremy Tunsil personally learned just how social his social media accounts could be when they were hacked during the NFL’s opening draft night.

Foodborne illnesses (from bacteria such as salmonella or E. coli) not only negatively affect consumers; they also impact a company’s bottom line, stock price, brand reputation and overall image. These microscopic organisms are easily spread and ultimately wreak havoc in very short order.