Use PR to connect with customers and grow your company
Having a solid public relations strategy in place can help take a financial services firm to the next level by building trust, while educating and connecting with audiences. Here’s how to use PR to benefit your financial services company.
1. Build trust.
All consumers want to trust the companies they do business with, and that is especially true in the financial services industry. Public relations is an age-old way to build trust and credibility, and is particularly useful for the financial services sector. To build trust through public relations, financial services corporations need to have an active voice in media and online. Using traditional media relations tactics, PR professionals can help financial services executives earn positive media exposure. For instance, they can position the executive as a thought-leader in the industry through interviews with financial news websites and talk radio shows in key markets.
Money can be confusing to people outside of the finance industry, and most consumers are eager to understand how to manage their own money. Through PR, financial services executives can educate their audience on how to manage money and how the company’s services can help. Education about financial services can be in the form of traditional PR or through digital content creation, such as a blog on the company’s website.
Social media opens many doors for financial services companies, including opportunities to directly communicate with current or prospective customers who have questions or concerns. From an organizational standpoint, having your brand available to listen and respond on Facebook and Twitter is key to building awareness and trust in our digital society. If you are a financial advisor, LinkedIn may best serve you, as it allows you to showcase your professionalism and expertise, while connecting with key prospects.
Whether you want to get your name into mainstream media or you want to start engaging on social media, public relations professionals can help you achieve your goals. See how Axia Public Relations helped one financial services firm gain exposure and increase revenue and contact Axia to begin benefiting from PR today.
Julie Miller is a marketing and communications professional with more than seven years of experience in the industry. She specializes in technology, digital marketing and communications. Julie has worked for Axia Public Relations since November 2015. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.