Axia positions Special Counsel as legal staffing “subject matter experts”

Posted by Jason Mudd

Special Counsel
When MPS Group wanted to boost awareness of its legal staffing unit, Special Counsel, the largest legal staffing company in America, it called Axia Public Relations. Axia helped establish company spokespersons as “subject matter experts” on legal trends, staffing and employment.

IDEAS

When MPS Group (NYSE: MPS) wanted to boost awareness of Special Counsel, its legal staffing unit and the largest legal staffing company in America, they called Axia Public Relations.

RELATIONSHIPS

As public-relations experts, the Axia team knew that the best way to create exposure was to establish company spokespersons as “subject matter experts” on legal trends, staffing and employment. Axia contacted influential reporters who covered the industry and reviewed editorial calendars, presenting editors with timely and relevant story ideas.

RESULTS

The result was significant earned media coverage for Special Counsel, including Small Firm Business, American Lawyer Magazine, Legal Secretary Today, Law Office Computing, National Law Review, Corporate Counsel, National Law Journal, Washington Business Journal, Washington Times, Metropolitan Corporate Counsel, Financial News and Daily Record, Jacksonville (Florida) Lawyer Magazine, Legal Times among others.

 

Washington Business Journal - Media Relations by Axia Public Relations American Lawyer Magazine Logo - Law Firm Public Relations by Axia Washington Times Logo - Axia Public Relations

 

 

 

 

  

 

To learn how we can help your legal services company and staffing firm company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).

Topics: Media Relations, Legal, Thought Leadership, publicly traded companies, Professional Services, Large Companies, B2B, staffing firm

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