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Axia positions Special Counsel as legal staffing “subject matter experts”

Posted by Jason Mudd


When MPS Group wanted to boost awareness of its legal staffing unit, Special Counsel, the largest legal staffing company in America, it called Axia Public Relations. Axia helped establish company spokespersons as “subject matter experts” on legal trends, staffing and employment.

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Topics: Media Relations, Legal, Thought Leadership, publicly traded companies, Professional Services, Large Companies, B2B, staffing firm

PR Campaign Helps Small Law Firm Compete with Big-Spending Competition

Posted by Axia Public Relations

Randy Reep, fighter pilot and lawyer, approached Axia Public Relations to help get the word out about his personal injury and criminal defense law firm without spending the big bucks on advertising like his competitors – some of whom invest millions annually in paid media coverage. Axia designed a public relations campaign to increase Reep’s stature in the community using local, regional and national media outlets to position him as a respected thought-leader in his field. During the six-month campaign, Axia generated roughly $15.2 million in earned media coverage that included 282 feature articles, 73 broadcast appearances and exposure on CNN and in USA Today and The Florida Bar Journal.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, Small Companies, Jacksonville, private companies, Consumer Services, B2C

Florida PR Firm Axia Publicizes Florida Law Firm GrayRobinson’s Expansion

Posted by Jason Mudd

Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets. During its campaign, Axia earned news coverage for GrayRobinson in well-read and influential media outlets such as The Florida Times-Union, The Jacksonville Business Journal, Florida Trend, Financial News & Daily Record and Jacksonville Lawyer, among others.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, medium companies, private companies, B2B, Florida

Florida Law Firm enjoys front page exposure from PR Firm

Posted by Jason Mudd

The Law Offices of Don Pumphrey, Jr. were referred to Axia Public Relations by trusted colleagues during a time of growth and change in the organization. To meet the expanding company’s needs, Axia crafted a new corporate identity package that included a logo, a tagline, stationery and a direct-marketing lead generation program targeted toward recently arrested citizens. Axia earned the firm media exposure in its target markets, including a front-page client verdict news story that was picked up by the Associated Press. Today, the firm is well-positioned as one of Tallahassee, Florida’s better-known law offices.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, Small Companies, private companies, Florida, B2C

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