Case Studies - We've got this!

Axia helps development secure more contracts

Posted by Jason Mudd

A national slowdown in real estate sales, coupled with an oversupply of luxury condominiums in the northern Florida market, resulted in many delayed and postponed projects. Allegiance Development hired Axia Public Relations to ensure that its new 48-unit waterfront project secured five contracts and two reservations by early June.

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Topics: Media Relations, Consumer Goods, medium companies, private companies, Real Estate, Florida, B2C

Media Relations for Haunted Mansion Garners News Coverage Worth $8 Million

Posted by Axia Public Relations

Theme Park Connection selected Axia Public Relations to provide public relations counsel and services for the sale of a unique home: a replica of Disneyland’s Haunted Mansion. With goals of increasing awareness for its brand and traffic to its website, along with brand-building and increasing foot traffic to its Winter Garden, Fla. retail store, Axia developed a media relations plan which was implemented for just 30 days. Axia’s public relations approach included pitching newsroom contacts, TV morning news shows and the news media in relevant geographic markets across the nation. During the October campaign, Axia generated more than 200 news stories which added up to $8 million worth of earned media coverage for the home listed at $873,000.

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Topics: Media Relations, National, Consumer Goods, medium companies, private companies, Orlando, Real Estate, B2C

PR gives a high-end condominium complex the push it needs to succeed

Posted by Jason Mudd

South Florida’s Atlantic Investments, a division of Florida Crystals, purchased an apartment complex in Jacksonville, Florida, that it wished to convert into high-end condominiums. Atlantic Investments needed to get the word out about its property to attract investors and owners to the complex, which would be called Avanti. After a competitive agency search, Atlantic Investments hired Axia Public Relations and charged Axia with the goal of generating buzz for Avanti.

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Topics: Media Relations, Jacksonville, Real Estate, Consumer Services, B2C, grand opening

PR firm improves customer reviews for air conditioning and plumbing company

Posted by Axia Public Relations

For companies in business for more than 15 years, taking the leap to using PR and social media isn’t always an easy transition. Established companies often find it difficult to use PR and social media because they've never done it that way before, so they don't know where to start. Often they believe they already have a following, so they don’t see a need to create those social media platforms.

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Topics: Media Relations, Social Media, Reputation Management, Thought Leadership, ReviewMaxer, medium companies, private companies, Real Estate, Consumer Services, Florida, Online Reputation Management

Public relations gives real estate company's marketing plan a successful remake.

Posted by Axia Public Relations

In a hot real estate market, condos in Florida sell like sunscreen. Consider the experience of Amelia Island’s new residential condominium, Cape Sound. During a 24 month period, more than 50 percent of the units in the first phase sold. Then, as the real estate market cooled, Allegiance Development began to feel the pinch.

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Topics: Media Relations, Consumer Goods, medium companies, Real Estate, Florida, B2C, Local PR

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