Octagon, the world’s largest sports marketing firm, got in touch with Axia Public Relations to sponsor its Women’s Tennis Association event in northeast Florida. In order to gain the coverage Octagon was looking for, Axia reached out to Sports Illustrated and USA Today along with many other news outlets. By the end of its campaign, Axia gained more than a half-million dollars in media exposure and earned media coverage that generated the leads to secure a new title sponsor.
Octagon, the world’s largest sports marketing firm and leader in athlete management, hired Axia to look for a new sponsor for the WTA event held in Jacksonville, Fla., following Bausch & Lomb’s exit after 22 years as the event’s title sponsor.
- John Arrix
Axia used target news outlets including Sports Illustrated and USA Today, to create a sense of awareness for the tournament sponsorship opportunity and generate inquiries and leads. In addition to the media, Axia leveraged its relationships with Northeast Florida corporations and brought them to the event giving a true experience.
In the end, Axia secured a sponsor in one of its clients, MPS Group. The event was renamed to The MPS Group Championships. MPS Group received more than a half-million dollars worth of news coverage, more than the cost its sponsorship investment.