PR Firm serves up a new title sponsor

Posted by Jason Mudd

MPS Championships Logo

Octagon, the world’s largest sports marketing firm, got in touch with Axia Public Relations to sponsor its Women’s Tennis Association event in northeast Florida. In order to gain the coverage Octagon was looking for, Axia reached out to Sports Illustrated and USA Today along with many other news outlets. By the end of its campaign, Axia gained more than a half-million dollars in media exposure and earned media coverage that generated the leads to secure a new title sponsor.

IDEAS

Octagon, the world’s largest sports marketing firm and leader in athlete management, hired Axia to look for a new sponsor for the WTA event held in Jacksonville, Fla., following Bausch & Lomb’s exit after 22 years as the event’s title sponsor.

RELATIONSHIPS

[Axia understood] what key objectives were important [to potential sponsors].”

- John Arrix
Tournament Director
Octagon

Axia used target news outlets including Sports Illustrated and USA Today, to create a sense of awareness for the tournament sponsorship opportunity and generate inquiries and leads. In addition to the media, Axia leveraged its relationships with Northeast Florida corporations and brought them to the event giving a true experience.

RESULTS

In the end, Axia secured a sponsor in one of its clients, MPS Group. The event was renamed to The MPS Group Championships. MPS Group received more than a half-million dollars worth of news coverage, more than the cost its sponsorship investment.

 

Sports Illustrated Logo - Sports Public Relations by Axia  
USAToday Logo - Media Relations by Axia
   

 

To learn how we can help your sports company achieve similar results, contact us today at 888-PR-FIRM-8 (888-773-4768).

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