Florida’s oldest continually run bed and breakfast, The Florida House, approached Axia Public Relations to help promote its upcoming 150th anniversary. In order to increase bookings and attract more repeat visits, Axia launched a public relations campaign targeted at reporters who cover travel and tourism. Axia’s efforts earned the inn a full-color, front-page story in the Sunday business section of The Florida Times-Union and Florida Trend as well as Jacksonville Business Journal, Nassau Sun and News-Leader, among others.
The Florida House Inn is the state’s oldest continually run bed and breakfast. With its then upcoming 150th anniversary, its owners wanted to create some buzz leading to increased bookings and more repeat visits. Before the mint hit the pillow, a public relations firm launched a public relations campaign that reached and resonated with reporters who cover travel and tourism. Axia Public Relations' professionals reviewed editorial calendars, and introduced the innkeepers to its local, regional, state and national media contacts as subject-matter experts. Axia’s impact was soon felt, with the inn earning a full-color, front-page story in the Sunday business section of The Florida Times-Union. Additional earned media coverage included Florida Trend, Jacksonville Business Journal, Nassau Sun and News-Leader.
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