Tiffany Washington, owner of Washington Accounting Services in Maryland, retained Axia Public Relations when she wanted to increase awareness of her tax and accounting business, and build her personal and professional brand. When Washington approached Axia, she desired to expand her visibility with companies and individuals who require the expert counsel of an advisor to small businesses and an expert on topics related to accounting, taxes and business financials.
Axia’s team of expert PR practitioners, always equipped with an eye for perceiving a client's full potential, embarked on a plan that would focus on Tiffany's strengths of teaching and public speaking by providing her with a platform for media coverage and speaking opportunities to increase awareness of her expertise and her company with prospective clients.
Axia would cultivate a positive image of Washington as a successful and innovative leader within its industry. The PR agency began producing opportunities quickly that brought attention to the Washington's story of success as an expert small business accounting information source, with extensive experience on all small business tax-related issues. Axia’s diligent public relations work would also serve to position Washington Accounting Services as a company that could serve clients on both a national and local scale.
- Anita Mason
Washington Accounting Services
In addition to a successful media relations campaign, Axia created a speakers' bureau that enables Washington to address groups for business development, to build her personal and professional brand, and to fulfill her personal goal of educating young people about how to succeed against tough odds.
Washington praises Axia's fortitude and results in rapidly developing and implementing her public relations campaign and maintaining consistent and effective communication with her office.
Just a few months into the program, Axia had generated nearly 60 articles quoting Washington about tax and financial expertise, including in high-profile publications like the Wall Street Journal, Consumer Reports and Black Enterprise magazine. She has also been featured in articles and radio interviews about her unique personal story of starting a successful business from the ground up with no prior entrepreneurial experience.