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Case Studies - We've got this!

PR firm repairs client's image, revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage broker's negative online reputation was costing them them $20,000 per day in "documented lost sales." They called on PR firms to fix their image and turn around the company's reputation.

 

Within 24 months, the national mortgage company saw big results:

  • a 1,200-percent increase in annual revenue
  • positive earned media coverage (3,903 articles generated)
  • 20 awards celebrating the company and its business practices
  • and a complete reversal in public perception from negative to positive.
All this came from removing seven negatives from page 1 and 2 of Google search engine page rankings, and the company enjoying a completely clean SEPR on the first six pages.

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Social NetWork, Thought Leadership, Financial Services, Awards, Crisis Communications, Spokesperson Training, B2C, Insurance, Mortgage, Taxes, accounting/taxes, Consumer Services, Digital PR, Featured, SEO, Social Media, NewsBureau, MediaMaster, Retail, Professional Services, Jacksonville, medium companies, Large Companies, private companies, Real Estate, Avalon

Software company gets fix for its online reputation

Posted by Lauren Budik

A tech company found itself in hot water and struggling to recruit new employees. The job board website and software development company sought the PR expertise and ReputationRestoration services of Axia Public Relations to help repair its troubled online reputation.

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Thought Leadership, Technology, Professional Services, medium companies, private companies, Orlando, Software, Consumer Services, e-commerce, B2B, B2C, web marketing

Public relations firm covers insurance agency from startup to national franchisor

Posted by Lauren Budik

For more than seven years, Brightway Insurance has enjoyed 50 percent year-over-year organic growth and significant value from investing in Axia Public Relations to build its brand – an investment that has helped propel the company from a locally owned startup to a nationally emerging brand in insurance franchising with more than 100 unique insurance stores nationwide.

 

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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, Financial Services, Mergers & Acquisitions, medium companies, private companies, Retail, Consumer Services, B2C, Franchisors

Southern Comfort ups Jacksonville’s pre-game ante for World’s Largest Outdoor Cocktail Party, reaching more than 432,000 in 2 days

Posted by Lianna LeMay

One of the largest American-owned companies in the wine and spirits business, Brown-Forman’s Corporation trusted Axia Public Relations with its Southern Comfort brand for building momentum for one of the largest college football rivalries in history, formerly given the name “The World’s Largest Outdoor Cocktail Party.”

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Topics: Media Relations, Consumer Goods, Thought Leadership, Food Beverage, medium companies, private companies, B2C, Travel and Tourism

Retail store gains national exposure on Undercover Boss

Posted by Axia Public Relations

PR firm secures coverage and manages social media during live broadcast

 

Shoppers World, a family-owned discount department store chain, is aiming to grow from 40 stores in 11 states to 500 stores nationwide. CEO Sam Dushey determined that the best insight he could get, as the company expands, would be firsthand experience working in the store aisles, side by side with the store’s employees – without being recognized.

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Topics: National, Consumer Goods, medium companies, private companies, Retail, Undercover Boss

PR firm’s single pitch leads to national coverage, new franchisee locations for insurance franchisor

Posted by Jason Mudd

Insurance retail franchisor Brightway Insurance is a rapidly growing independent insurance agency offering a variety of insurance coverage options to meet the unique property and casualty insurance needs of U.S. consumers. Among the company’s metrics of success is the number of new franchises opened. Brightway receives up to a $60,000 fee for a single franchise, plus an ongoing royalty fee over a five-year renewable agreement. Selling a new franchise is highly profitable – both short- and long-term – for Brightway. Working alongside Brightway to promote franchise opportunities is Axia Public Relations, the company’s PR agency for 10 years.

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Topics: Media Relations, Most Popular Case Studies, National, Financial Services, Professional Services, Small Companies, product launch, Large Companies, medium companies, start-up companies, Health, Retail, B2B, Franchisors, Insurance

PR firm increases Brightway Insurance's call volume by 300 percent

Posted by Jason Mudd


When State Farm exited Florida's home insurance market after a busy hurricane season, Brightway Insurance, Florida’s fastest-growing independent insurance agency, and its public relations agency of record, Axia Public Relations, recognized an opportunity for expansion. They immediately set forth positioning Brightway as the go-to expert for news media and consumers looking for a solution for State Farm's quick exit on Florida homeowners.

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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, Financial Services, Professional Services, Large Companies, medium companies, Retail, Consumer Services, B2C, Franchisors, Avalon

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