Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
Sonray Technologies hired Axia to increase awareness for solar-powered car cooler-ventilators across the United States. Axia pitched the media using news releases, launch video news release, photos, b-roll, and samples. The product reached approximately 75.4 million consumers with an estimated assigned publicity value of more than $3.7 million.
L. Gale Lemerand hired Axia to promote his invention, a touch-free door-opening system for public restrooms. Axia launched a PR campaign to educate consumers and businesses about the product. That news media coverage reached more than five million consumers and decision-makers worldwide.
Blue Cross hired Axia to gain support for its new IT enterprise deployment. Axia created a detailed communications plan and strategy that eased employees, agents, and providers into the new system. The new software’s adoption went smoothly.
IntelligentM hired Axia to reach hospital leaders to spread a solution for this critical health care issue: hand washing. Axia launched a media awareness campaign directed at industry trade outlets. Axia earned the company national coverage almost instantly.
BEWELL HEALTH - DR. HANA’S NASOPURE
BeWell Health hired Axia to increase brand awareness and sales of its new product, Dr. Hana’s Nasopure. Axia pitched to news media outlets nationally. The campaign earned media coverage in outlets like Health, Good Housekeeping, and The Wall Street Journal, and helped boost sales to a reported $500,000 annually.
Thermscrub hired Axia to get national attention for its product, an innovative medical personnel uniform. Axia pitched the product to health care employees and industry news media. Thermscrub earned 36.7 million impressions in 45 days.
NIP ENERGY DIP
Lee Lewis hired Axia to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia ran an effective PR campaign, gaining media exposure and helping attract retailers that would carry the product. Sales increased by approximately 40% during the campaign.
AVIANNE & CO. JEWELERS
Avianne & Co. hired Axia to strengthen its reputation as a custom jeweler and increase online sales. Axia developed relationships with top jewelry industry and trade publications and pitched stories about the pieces the company creates for celebrities. Axia secured more than 560 articles, totaling more than 680 million consumer impressions.
Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation.
Money Pages hired Axia to build its brand and reputation prior to franchising nationwide. Axia lead a PR campaign and worked with news outlets on earned media. Such media coverage built the credibility the company needed to position itself as a thought-leader in the publishing, direct mail, and advertising industries.