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Case Studies - We've got this!

Upstart business places faith in Axia Public Relations to promote new product launch

Posted by Axia Public Relations

When trusted business leaders referred Lee Lewis to Axia Public Relations, he contacted the firm looking to gain more exposure for the product launch of his consumer packaged goods brand, NiP Energy Dip. Lewis wanted to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia went straight to work on an effective PR campaign that would gain Lewis the exposure he needed, helping to attract retailers that would carry the product.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, B2C, wellness start-ups, wellness

Foundation uses Florida PR firm to earn positive publicity for helping Florida’s underinsured

Posted by Jason Mudd

The Blue Foundation, a philanthropic affiliate of Florida Blue with a mission to improve the health and well-being of Floridians and their communities, contacted Axia Public Relations to achieve more recognition for its worthy causes. In order to help the Blue Foundation achieve its goals, Axia initiated a statewide public relations campaign reaching community, health care and health business reporters in each market as well as preparing investor presentations and handling event management.

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Topics: Media Relations, Non-Profit, Professional Services, Large Companies, private companies, Health, Florida, B2C, philanthrophy, Medical, Insurance

PR firm reaches 680 million consumers for Orlando medical clinic

Posted by Jason Mudd

The Bougainvillea Clinique, a cosmetic surgery center and medical day spa founded by Dr. Jeffrey Hartog and located in Winter Park, Florida, offers a wide range of plastic surgeries. Dr. Hartog set his sights on a vision of the Bougainvillea Clinique as the expert, go-to facility for central Florida for a relatively unknown and virtually scarless breast reconstruction technique called autologous fat transfer (AFT). No other area plastic surgeon has a free-standing state- and federally licensed surgery center adjacent to the main clinic, a fat tissue bank or Dr. Hartog’s expertise in this procedure. Each of these differentiates and distinguishes the Bougainvillea Clinique from its competitors.

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Topics: Media Relations, Thought Leadership, Lifestyle, Small Companies, private companies, Health, Consumer Services, B2C, Medical, Travel and Tourism

Medical Clinic Garners Quick PR Results

Posted by Jason Mudd

 

The Center for Reproductive Medicine sought the public relations experts at Axia Public Relations to achieve greater awareness for its unique qualifications and high success rates. The clinic lacked widespread awareness among its target geographic markets for its accomplishments and expertise. In order to gain the exposure the clinic desired, Axia developed a three-pronged PR plan. This plan included a social media campaign, speaking engagements and, most importantly, exposure in the news. In the first 90 days of working with Axia, the clinic saw a 26 percent increase in web traffic along with a significant jump in specific keyword searches.

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Topics: Media Relations, Social Media, Thought Leadership, Professional Services, Small Companies, medium companies, private companies, Speaking, Health, B2C, Medical, earned media coverage, Regional, Local PR, Orlando, Florida, Consumer Services

E-Commerce Company Taps Axia for PR

Posted by Axia Public Relations

     Tappocity, a bargin shopping website that shares revenue with purchasers, reached out to Axia Public Relations for effective public relations that could get the brand launched. Through the campaign, Axia introduced Tappocity to important audiences and critical resources such as consumers, manufacturers, consumer electronic suppliers, private equity and retailers. All of these resources helped to build consumer and merchant knowledge of Tappocity. Shortly after the start of the campaign, Axia earned Tappocity coverage in the top e-commerce publication, Internet Retailer, as well as coverage in Businessweek, Yahoo, EcommerceBytes and local media coverage in its home city. Such coverage attracted new consumers, merchants and investors to Tappocity and its sister companies.

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Topics: Media Relations, Technology, Small Companies, start-up companies, private companies, Consumer Services, B2C, Software, web marketing, e-commerce

BI analytics company hires Axia PR to share Corporate Social Responsibility

Posted by Jason Mudd

Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation. The program was centered around a free, one-week IT training program offered to veterans and unemployed/underemployed individuals who lacked IT employment experience. During the course of its campaign, Axia branded the program as High-Tech Hope and leveraged CEO Brian Knight’s vision to help get High-Tech Hope the visibility and participation growth that Pragmatic Works desired.

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Topics: Media Relations, National, Thought Leadership, Technology, Professional Services, Small Companies, medium companies, private companies, B2B, philanthrophy, Software, economic development, education, Data, product launch, staffing firm, Non-Profit, High Tech, Jacksonville, Florida, Local PR

Axia Rebrands Vizergy at HX and Boosts 93,000 Unique Industry B2B Website Visits

Posted by Jason Mudd

Secure-Res, an e-commerce booking engine for independent, smaller-chain and franchise hotels turned hotel web-marketing company, contacted Axia Public Relations for a rebranding strategy that would help to better represent the growing company and its expanding products and services. Through Axia’s branding process, Onoma, Axia renamed the company Vizergy and Secure-Res became its signature and productized service.

Along with the change came a logo, tagline, mission, vision, elevator speeches and an unveiling at its major New York City trade show convention with a corresponding media tour. Results quickly followed and within 24 hours of the media tour, Vizergy received 93,000 unique website visitors thanks to its industry trade earned media coverage.

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Topics: Media Relations, Technology, Professional Services, Small Companies, product launch, medium companies, private companies, B2B, Software, Travel and Tourism, hotel, Trade Shows, PR Projects, Jacksonville, NewsBureau, e-commerce, web marketing

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