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PR firm repairs client's image, generating $62.5 million in earned media, revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage company approached Axia Public Relations with an online reputation management problem. The company was suffering from a damaged reputation and the negative perception that it was a substandard company and a bad place to work. At the time, it was estimated that the company was losing $20,000 in new sales per week – perhaps each day. In order to solve these issues, Axia launched a nationwide, proactive public relations campaign that would mend the company’s tarnished image. Axia’s plan included an in-depth media relations campaign, an awards recognition program and the implementation of a lasting online reputation management program.

Within 24 months, the national mortgage company saw big results: a 1,200-percent increase in annual revenue; 3,903 articles generated; 20 business awards that celebrated the company and its business practices; and a complete reversal in public perception from negative to positive.

More importantly, the company enjoyed completely clean returns on the first six pages of search engine page rankings. 

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Insurance, Social NetWork, Thought Leadership, Financial Services, Awards, Crisis Communications, Spokesperson Training, B2C, Mortgage

Software company gets fix for its online reputation

Posted by Lauren Budik

An Orlando, Florida, company found itself in hot water and struggling to recruit new employees. The job board website and software development company sought the PR expertise and ReputationRestoration services of Axia Public Relations to help repair its troubled online reputation.

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Thought Leadership, Technology, Professional Services, medium companies, private companies, Orlando, Personal Services, Software

Public relations firm covers insurance agency from startup to national franchisor

Posted by Lauren Budik

For more than seven years, Brightway Insurance has enjoyed 50 percent year-over-year organic growth and significant value from investing in Axia Public Relations to build its brand – an investment that has helped propel the company from a locally owned startup to a nationally emerging brand in insurance franchising with more than 100 unique insurance stores nationwide.

 

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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, Financial Services, Mergers & Acquisitions, medium companies, private companies, Retail, Consumer Services, B2C, Franchisors

Public Relations Firm helps MPS Group gain national visibility

Posted by Jason Mudd

When worldwide staffing conglomerate Adecco Group (previously MPS Group) selected its public relations agency of record, it chose Axia Public Relations. For nearly a decade, Axia has delivered results, including increasing public awareness of the company through targeted national news coverage.

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Topics: Media Relations, Most Popular Case Studies, publicly traded companies, Technology, Professional Services, Crisis Communications, Large Companies, B2B, staffing firm

PR firm’s single pitch leads to national coverage, new franchisee locations for insurance franchisor

Posted by Jason Mudd

Insurance retail franchisor Brightway Insurance is a rapidly growing independent insurance agency offering a variety of insurance coverage options to meet the unique property and casualty insurance needs of U.S. consumers. Among the company’s metrics of success is the number of new franchises opened. Brightway receives up to a $60,000 fee for a single franchise, plus an ongoing royalty fee over a five-year renewable agreement. Selling a new franchise is highly profitable – both short- and long-term – for Brightway. Working alongside Brightway to promote franchise opportunities is Axia Public Relations, the company’s PR agency for 10 years.

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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Financial Services, Professional Services, Small Companies, product launch, Large Companies, medium companies, start-up companies, Health, Retail, B2B, Franchisors

PR firm increases Brightway Insurance's call volume by 300 percent

Posted by Jason Mudd


When State Farm exited Florida's home insurance market, Brightway Insurance, Florida’s fastest-growing independent insurance agency, and its public relations agency of record, Axia Public Relations, recognized an opportunity for expansion. They immediately set forth positioning Brightway as the go-to expert on the effect of State Farm's exit on Florida homeowners.


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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, Financial Services, Professional Services, Large Companies, medium companies, start-up companies, Retail, Consumer Services, B2C, Franchisors

From backwoods to high-rises, Axia supports international forest products company

Posted by Jason Mudd

rayonier Since 2004, Axia Public Relations has provided misc. public relations strategy and services to the executive and marketing communications teams at Rayonier. Our work includes public relations; building community support, providing media relations, spokesperson training and key message development for its real estate development and Southeast Forestry Resources division; internal communications for employees, including corporate executive and administration staff in towers and office parks, as well as for forestry staff in the woods and factory workers in the paper mill; producing a 50th anniversary publication for its employees and neighbors in Jesup, Georgia; providing strategic communications and action plans for the Nassau County Stewardship District, including its new community, Wildlight; and communicating and promoting organizational design and division restructures, employee training and professional development programs and opportunities.

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Topics: Most Popular Case Studies, National, publicly traded companies, Spokesperson Training, product launch, Large Companies, B2B

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