Case Studies

Axia breathes new life into Dave and Buster’s brand, garnering new attention, generating revenue and building a loyal customer base

Posted by Jason Mudd

When Dave and Buster’s desired a public relations partner to open its new location in Orlando, Fla., a Los Angeles public relations firm recommended D&B to Axia Public Relations. After that successful grand opening, when Dave and Buster’s needed help attracting new customers and getting new attention for its 15-year-old location in Jacksonville, Fla., D&B called on Axia Public Relations again. The Axia team went to work scheduling TV appearances and earning news coverage for the company, its location, new menu items and upcoming events. In addition, Axia alerted the company to new competition that was aggressively entering the D&B footprint, and developed public relations, social media, marketing and event ideas and solutions to generate new revenue and loyal customers.

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PR firm increases awareness for automotive consumer electronic product launch

Posted by Jason Mudd

PR campaign reaches 75.4 million consumers

Taiwan-based Sonray Technologies sought to increase the presence of its Kulcar product in North America. Sonray provides affordable products backed by performance guarantees. The company’s signature product, Kulcar, is a solar-powered ventilation system for vehicles that uses an efficient design and clean, renewable energy to continuously refresh the air inside a parked vehicle. When properly installed, Sonray Technologies claims its Kulcar product can reduce in-car temperatures by up to 68 degrees Fahrenheit, provide better cooling, produce cleaner air, reduce poisonous chemical emissions from plastic car interiors, improve users’ health, protect the environment, save money, conserve fuel and energy, effectively replace in-car air and keep bad weather out.

Sonray Technologies hired Axia Public Relations for a three-month project to increase awareness for solar-powered car cooler-ventilators across the United States of America during the hottest summer months with a special emphasis in Florida, and when possible warmer climate states.

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Topics: Media Relations, statewide, national, product launches, Consumer, Technology, Lifestyle, Automobiles, Consumer Electronics

PR firm puts national spotlight on New York City retail jeweler

Posted by Jason Mudd

As the creator of several high-profile jewelry pieces for celebrities, New York City-based Avianne & Co. Jewelers (also doing business as Avianne Jewelers) sought to strengthen its online presence and solidify its reputation as a unique and highly sought-after custom jeweler. Celebrities like Lil Wayne and Pauly D use the jeweler’s services, so Avianne & Co. wanted to bring national attention to its brand by generating media coverage about its success in attracting world-famous customers. Another goal for the jeweler was to increase traffic and links to its website and establish it as the go-to destination for jewelry, including custom-designed pieces.

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Axia reaches 1.5 million people in 90 days to launch restaurant and entertainment giant Dave & Buster’s into new tourism market

Posted by Jason Mudd

When Dave & Buster’s, an iconic entertainment and sports restaurant chain, needed to generate excitement over the opening of its first location in the tourist hot spot of the Florida Panhandle, it turned to Axia Public Relations. Located in Panama City Beach, the new 40,000-square-foot full-service restaurant, bar and video arcade at Simon’s Pier Park marked Dave & Buster’s first entry into the highly competitive and mercurial tourist market. The city’s small local population, as well as its huge, highly transient tourist population, posed a particular challenge toward quickly generating interest in the launch.

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Public relations covers insurance agency from startup to national franchise. One magazine article generates 38 new qualified franchise leads for PR client

Posted by Jason Mudd


IDEAS

An independent startup with big goals, Brightway Insurance sought to quickly grow from only one location in one state to a multi-unit major player in the independent insurance arena. Brightway’s founders wanted to tell their story and rapidly build their emerging brand. They knew that PR – not advertising – builds great brands and reputations.

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Axia helps beauty and wellness company reach 1.5 billion consumers

Posted by Jason Mudd

Fast-growing It Works!, a lifestyle and wellness products brand in the direct sales industry, sought to increase its brand and product recognition nationally and globally. The company wanted to tell more consumers and prospective independent distributors its unique story and share its signature product, the It Works! Wrap, a tightening, toning and firming body wrap.

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Axia PR Repairs Image, Generates $62.5 Million in Earned Media, Helps Increase Revenue by 1,200 Percent

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A national mortgage company approached Axia Public Relations with a problem. The company was suffering from a damaged online reputation as well as a perception that it was a bad place to work. At the time, it was estimated that the company was losing $20,000 in new sales per week, if not per day. In order to solve these issues, Axia launched a nationwide proactive public relations campaign that would mend the company’s tainted image. Axia’s plan included an in-depth media relations campaign, an awards recognition program and the implementation of a lasting reputation management program. Within 24 months, the national mortgage company saw results: a 1,200-percent increase in annual revenue, 3,903 articles generated, 20 business awards that celebrated the company and its business practices and a complete reversal in public perception from negative to positive.

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