Case Studies

Axia PR Repairs Image, Generates $62.5 Million in Earned Media, Helps Increase Revenue by 1,200 Percent

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A national mortgage company approached Axia Public Relations with a problem. The company was suffering from a damaged online reputation as well as a perception that it was a bad place to work. At the time, it was estimated that the company was losing $20,000 in new sales per week, if not per day. In order to solve these issues, Axia launched a nationwide proactive public relations campaign that would mend the company’s tainted image. Axia’s plan included an in-depth media relations campaign, an awards recognition program and the implementation of a lasting reputation management program. Within 24 months, the national mortgage company saw results: a 1,200-percent increase in annual revenue, 3,903 articles generated, 20 business awards that celebrated the company and its business practices and a complete reversal in public perception from negative to positive.

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Topics: Most Popular Case Studies, national, AwardAbility, award recognition, casestudies, Finance, Social NetWork, NewsBureau, CrisisPoint, MediaMaster, Banking, Insight, thought leadership, Axia Case Studies, Financial Services, Company Size

Public Relations Covers Insurance Agency from Startup to National Franchise

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For more than seven years, Brightway Insurance has enjoyed 50 percent year-over-year organic growth and significant value from investing in Axia Public Relations to build its brand – an investment that has helped propel the company from a locally-owned startup to a nationally emerging brand in insurance franchising with more than 100 unique insurance stores nationwide.

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Topics: Media Relations, Most Popular Case Studies, national, Insurance, casestudies, Finance, franchises, Axia Case Studies, franchisor

Axia PR Firm helps Verizon reconnect product with American consumers and businesses

Posted by Jason Mudd

When Verizon needed to breathe new life into one of its product lines and to reconnect with consumers and businesses alike, it hired Axia Public Relations.

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Topics: Media, casestudies, High Tech, Consumer Goods, Corporate, publicly traded companies, Axia Case Studies, Onoma, branding, Company Size

Southern Comfort ups Jacksonville’s pre-game ante for World’s Largest Outdoor Cocktail Party, reaching more than 432,000 in 2 days

Posted by lbrauwei@alumni.nd.edu

One of the largest American-owned companies in the wine and spirits business, Brown-Forman’s Corporation trusted Axia Public Relations with its Southern Comfort brand for building momentum for one of the largest college football rivalries in history, formerly given the name “The World’s Largest Outdoor Cocktail Party.”

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Topics: Educational, AXIA Impact Blog, casestudies, Axia Case Studies, medium businesses

Public Relations Firm helps MPS Group gain national visibility

Posted by Jason Mudd

When worldwide staffing conglomerate Adecco Group (previously MPS Group) selected its public relations agency of record, it chose Axia Public Relations. For nearly a decade, Axia has delivered results, including increasing public awareness of the company through targeted national news coverage.

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Topics: Most Popular Case Studies, Sports, casestudies, High Tech, Corporate, publicly traded companies, Axia Case Studies, Company Size

PR Firm scores touchdown for Modis with more than 10x ROI in Super Bowl coverage

Posted by Jason Mudd

Modis, the flagship brand of the Fortune 1000 international staffing company MPS Group, now Adecco Group North America, leveraged its public relations agency of record, Axia Public Relations, for help with building brand awareness for the global staffing firm during the Super Bowl in Jacksonville, Fla. During the campaign, Axia delivered interviews and coverage of the company and its executives by Gannett News Service and Florida Today, three front-page business articles in The (Jacksonville) Florida Times-Union and a story and international features in the Jacksonville Business Journal and Economic Outlook Magazine. The end result was more than $80 thousand in earned media coverage during Super Bowl activities.

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Topics: Service, Recreational, Sports, casestudies, High Tech, NewsBureau, Corporate, publicly traded companies, Axia Case Studies, Company Size

Green PR Firm helps Fortune 500 FIS launch GreenLight

Posted by Jason Mudd

A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign which included developing internal communications, marketing tools, naming the campaign, designing the logo, developing a tagline and an internal e-newsletter, concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Mass. office, inspired by the program, recycled 161 tons of paper and set a goal of 100-percent recycling by the end of that year.

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Topics: national, Service, casestudies, High Tech, Finance, Banking, publicly traded companies, Green, Axia Case Studies, Company Size