Case Studies - We've got this!

Axia reaches 1.5 million people in 90 days to launch restaurant and entertainment giant Dave & Buster’s into new tourism market

Posted by Jason Mudd

When Dave & Buster’s, an iconic entertainment and sports restaurant chain, needed to generate excitement over the opening of its first location in the tourist hot spot of the Florida Panhandle, it turned to Axia Public Relations. Located in Panama City Beach, the new 40,000-square-foot full-service restaurant, bar and video arcade at Simon’s Pier Park marked Dave & Buster’s first entry into the highly competitive and mercurial tourist market. The city’s small local population, as well as its huge, highly transient tourist population, posed a particular challenge toward quickly generating interest in the launch.

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Topics: Media Relations, publicly traded companies, Food Beverage, Large Companies, Retail, Florida, B2C, Family Entertainment Centers, Travel and Tourism

PR firm repairs client's image, generating $62.5 million in earned media, revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage company approached Axia Public Relations with an online reputation management problem. The company was suffering from a damaged reputation and the negative perception that it was a substandard company and a bad place to work. At the time, it was estimated that the company was losing $20,000 in new sales per week – perhaps each day. In order to solve these issues, Axia launched a nationwide, proactive public relations campaign that would mend the company’s tarnished image. Axia’s plan included an in-depth media relations campaign, an awards recognition program and the implementation of a lasting online reputation management program.

Within 24 months, the national mortgage company saw big results: a 1,200-percent increase in annual revenue; 3,903 articles generated; 20 business awards that celebrated the company and its business practices; and a complete reversal in public perception from negative to positive.

More importantly, the company enjoyed completely clean returns on the first six pages of search engine page rankings. 

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Insurance, Social NetWork, Thought Leadership, Financial Services, Awards, Crisis Communications, Spokesperson Training, B2C

Software company gets fix for its online reputation

Posted by Lauren Budik

An Orlando, Florida, company found itself in hot water and struggling to recruit new employees. The job board website and software development company sought the PR expertise and ReputationRestoration services of Axia Public Relations to help repair its troubled online reputation.

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Thought Leadership, Technology, Professional Services, medium companies, private companies, Orlando, Personal Services

Public relations firm covers insurance agency from startup to national franchisor

Posted by Lauren Budik

For more than seven years, Brightway Insurance has enjoyed 50 percent year-over-year organic growth and significant value from investing in Axia Public Relations to build its brand – an investment that has helped propel the company from a locally owned startup to a nationally emerging brand in insurance franchising with more than 100 unique insurance stores nationwide.

 

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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, Financial Services, Mergers & Acquisitions, medium companies, private companies, Retail, Consumer Services, B2C, Franchisors

Axia PR Firm helps Verizon reconnect product with American consumers and businesses

Posted by Jason Mudd

When Verizon needed to breathe new life into one of its product lines and to reconnect with consumers and businesses alike, it hired Axia Public Relations.

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Topics: Media Relations, Consumer Goods, publicly traded companies, Technology, Consumer Electronics, Public Companies, Branding, Large Companies, B2C

Southern Comfort ups Jacksonville’s pre-game ante for World’s Largest Outdoor Cocktail Party, reaching more than 432,000 in 2 days

Posted by Lianna LeMay

One of the largest American-owned companies in the wine and spirits business, Brown-Forman’s Corporation trusted Axia Public Relations with its Southern Comfort brand for building momentum for one of the largest college football rivalries in history, formerly given the name “The World’s Largest Outdoor Cocktail Party.”

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Topics: Media Relations, Consumer Goods, Thought Leadership, Food Beverage, medium companies, private companies, B2C, Travel and Tourism

Public Relations Firm helps MPS Group gain national visibility

Posted by Jason Mudd

When worldwide staffing conglomerate Adecco Group (previously MPS Group) selected its public relations agency of record, it chose Axia Public Relations. For nearly a decade, Axia has delivered results, including increasing public awareness of the company through targeted national news coverage.

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Topics: Media Relations, Most Popular Case Studies, publicly traded companies, Technology, Professional Services, Crisis Communications, Large Companies, B2B, staffing firm

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