Case Studies

From backwoods to high-rises, Axia supports international forest products company

Posted by

 Since 2004, Axia Public Relations has provided as needed public relations services to the executive and marketing communications teams at Rayonier. Our work has included public relations; providing spokesperson training and key message development for its Southeast Forestry Resources division; internal communications for employees, including corporate executive and administration staff in towers and office parks, as well as for forestry staff in the woods and factory workers in the paper mill; producing a 50th anniversary publication for its employees and neighbors in Jesup, Georgia; and communicating and promoting organizational design and division restructures, employee training and professional development programs and opportunities. 

Read More

Topics: Most Popular Case Studies, national, AXIA Impact Blog, product launches, casestudies, Axia Case Studies, Company Size

Axia breaks difficult ground for concrete company

Posted by

When Tarmac sought to develop an excavation site from which it could extract sand and materials to develop concrete, it knew that community involvement and public engagement was a critical part of the endeavor. A callous competitor had recently made efforts toward similar projects which had failed because of strong opposition from the community and a lack of community outreach. Tarmac sought to prevent a similar situation with its own project. The company turned to Axia Public Relations to provide strategy and counseling to:

Read More

Topics: Most Popular Case Studies, national, AXIA Impact Blog, product launches, casestudies, Axia Case Studies, Company Size

PR firm helps Fortune 500 company relate to its community

Posted by

Fidelity National Financial (NYSE:FNF) is a leading provider of title insurance, specialty insurance and claims management services. The company is one of the largest and most respected providers of title insurance and escrow in the world. Despite being well-known nationally and even worldwide, many Jacksonville citizens were unaware of this large, global corporation headquartered – and employing hundreds – in their own backyard.

Fidelity National Financial sought to improve its presence and reputation as a good corporate citizen in the Jacksonville, Florida, market through increased community awareness. Despite being a publicly traded Fortune 500 company, Fidelity National Financial is relatively quiet and had never sought media attention. However, the company is a great supporter of the Northeast Florida community and desired to be locally recognized as such.

Read More

Topics: Most Popular Case Studies, national, AwardAbility, award recognition, Insurance, casestudies, Insight, thought leadership, Axia Case Studies, Financial Services

PR firm’s pitch leads to national coverage and new location for franchise

Posted by

Insurance retail franchiser Brightway Insurance is a rapidly growing independent insurance agency offering a variety of insurance coverage options to meet the unique property and casualty insurance needs of U.S. consumers. Among the company’s metrics of success is the number of new franchises opened. Brightway receives up to a $60,000 fee for a single franchise, plus an ongoing royalty fee over a five-year renewable agreement. Selling a new franchise is highly profitable – both short- and long-term – for Brightway. Working alongside Brightway to promote franchise opportunities is Axia Public Relations, the company’s PR agency for 10 years.

Read More

Topics: Media Relations, Most Popular Case Studies, national, Insurance, product launches, casestudies, Hospital & Health Care, Medical, Axia Case Studies, Financial Services, Company Size

Axia PR Repairs Image, Generates $62.5 Million in Earned Media, Helps Increase Revenue by 1,200 Percent

Posted by

A national mortgage company approached Axia Public Relations with a problem. The company was suffering from a damaged online reputation as well as a perception that it was a bad place to work. At the time, it was estimated that the company was losing $20,000 in new sales per week, if not per day. In order to solve these issues, Axia launched a nationwide proactive public relations campaign that would mend the company’s tainted image. Axia’s plan included an in-depth media relations campaign, an awards recognition program and the implementation of a lasting reputation management program. Within 24 months, the national mortgage company saw results: a 1,200-percent increase in annual revenue, 3,903 articles generated, 20 business awards that celebrated the company and its business practices and a complete reversal in public perception from negative to positive.

Read More

Topics: Most Popular Case Studies, national, AwardAbility, award recognition, casestudies, Finance, Social NetWork, NewsBureau, CrisisPoint, MediaMaster, Banking, Insight, thought leadership, Axia Case Studies, Financial Services, Company Size

PR firm helps media company launch franchise offering nationwide

Posted by lbrauwei@alumni.nd.edu

Money Pages is a monthly coupon and savings publication. When it decided to build its brand and reputation in advance of franchising nationwide, trusted advisors referred the growing company to Axia Public Relations.

Read More

Topics: Media Relations, AXIA Impact Blog, casestudies, franchises, Consumer Goods, Axia Case Studies, Company Size

Southern Comfort ups Jacksonville’s pre-game ante for World’s Largest Outdoor Cocktail Party, reaching more than 432,000 in 2 days

Posted by lbrauwei@alumni.nd.edu

One of the largest American-owned companies in the wine and spirits business, Brown-Forman’s Corporation trusted Axia Public Relations with its Southern Comfort brand for building momentum for one of the largest college football rivalries in history, formerly given the name “The World’s Largest Outdoor Cocktail Party.”

Read More

Topics: Educational, AXIA Impact Blog, casestudies, Axia Case Studies, medium businesses