Case Studies

Axia PR Generates $62.5 Million in Earned Media, Helps Increase Revenue by 1,200 Percent

Posted by Axia Public Relations

A national mortgage company approached Axia Public Relations with a problem. The company was suffering from a damaged online reputation as well as a perception that it was a bad place to work. At the time, it was estimated that the company was losing $20,000 in new sales per week, if not per day. In order to solve these issues, Axia launched a nationwide proactive public relations campaign that would mend the company’s tainted image. Axia’s plan included an in-depth media relations campaign, an awards recognition program and the implementation of a lasting reputation management program. Within 24 months, the national mortgage company saw results: a 1,200-percent increase in annual revenue, 3,903 articles generated, 20 business awards that celebrated the company and its business practices and a complete reversal in public perception from negative to positive.

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Topics: Most Popular Case Studies, national, AwardAbility, award recognition, casestudies, Finance, Social NetWork, NewsBureau, CrisisPoint, MediaMaster, Banking, Insight, thought leadership, Axia Case Studies, Financial Services, Company Size

Building Money Pages’ credibility, visibility, growth and expansion helps monthly publication start franchising nationwide

Posted by lbrauwei@alumni.nd.edu

Money Pages is a monthly coupon and savings publication. When it decided to build its brand and reputation in advance of franchising, trusted advisors referred the growing company to Axia Public Relations.

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Topics: Media Relations, AXIA Impact Blog, casestudies, franchises, Consumer Goods, Axia Case Studies, Company Size

Southern Comfort ups Jacksonville’s pre-game ante for World’s Largest Outdoor Cocktail Party, reaching more than 432,000 in 2 days

Posted by lbrauwei@alumni.nd.edu

One of the largest American-owned companies in the wine and spirits business, Brown-Forman’s Corporation trusted Axia Public Relations with its Southern Comfort brand for building momentum for one of the largest college football rivalries in history, formerly given the name “The World’s Largest Outdoor Cocktail Party.”

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Topics: AXIA Impact Blog, casestudies, Axia Case Studies

Axia earns increased market share, sales boost for staffing firm

Posted by Axia Public Relations

Incepture, a specialized staffing agency with a vision of providing top talent and service excellence for clients, sought to expand its comprehensive suite of staffing, consulting and managed solutions to targeted markets on the East Coast. Born out of the health care and information technology sectors, Incepture had an unmatched depth of industry knowledge, experience and expertise and aimed to become the go-to expert on staffing for healthcare, information technology and financial services as it continues to expand into additional markets.

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Topics: AwardAbility, award recognition, AXIA Impact Blog, casestudies, thought leadership, Hospital & Health Care, MediaMaster, Insight, thought leadership, Axia Case Studies

Medical Tech Startup Looks to Axia to Build Strong Brand Reputation

Posted by Axia Public Relations

Utilizing a twist on RFID technology, IntelligentM’s “SmartBand” offers hospitals the ability to monitor and improve the cleanliness of each individual health care employee on a 24/7 basis, something simply not feasible previously. In an environment where 70 percent of health care-acquired infections could be reduced or eliminated through proper hand hygiene (instead of costing the industry $35 billion annually), the potential benefits of such a device are tremendous. Yet a great idea does not necessarily translate into a marketing success if relevant audiences are unaware of its existence. Mindful of this fact, IntelligentM sought out a public relations agency that could not only draw media attention, but that also possessed the technological prowess to discern and target the audiences which could best propel the concept to industry-wide recognition, approval and adoption.

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Topics: Media Relations, Most Popular Case Studies, national, AXIA Impact Blog, product launches, casestudies, High Tech, Hospital & Health Care, Medical, Axia Case Studies, Company Size

Public Relations Covers Insurance Agency from Startup to National Franchise

Posted by Axia Public Relations

For more than seven years, Brightway Insurance has enjoyed 50 percent year-over-year organic growth and significant value from investing in Axia Public Relations to build its brand – an investment that has helped propel the company from a locally-owned startup to a nationally emerging brand in insurance franchising with more than 100 unique insurance stores nationwide.

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Topics: Most Popular Case Studies, Insurance, casestudies, Finance, franchises, Axia Case Studies, Company Size

Tech Company hires Axia PR to Promote Corporate Social Responsibility Program

Posted by Axia Public Relations

Pragmatic Works, a fast-growing, privately-held database analytics and business intelligence technology company, reached out to Axia Public Relations via client referral to help promote its corporate social responsibility program, Pragmatic Works Foundation. The program was centered around a free, one-week IT training program offered to veterans and unemployed/underemployed individuals who lacked IT employment experience. During the course of its campaign, Axia branded the program as High-Tech Hope and leveraged CEO Brian Knight’s vision to help get High-Tech Hope the visibility and participation growth that Pragmatic Works desired.

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Topics: casestudies, High Tech, Axia Case Studies