Case Studies

PR firm reaches 680 million consumers for Orlando medical clinic

Posted by Jason Mudd

The Bougainvillea Clinique, a cosmetic surgery center and medical day spa founded by Dr. Jeffrey Hartog and located in Winter Park, Florida, offers a wide range of plastic surgeries. Dr. Hartog set his sights on a vision of the Bougainvillea Clinique as the expert, go-to facility for central Florida for a relatively unknown and virtually scarless breast reconstruction technique called autologous fat transfer (AFT). No other area plastic surgeon has a free-standing state- and federally licensed surgery center adjacent to the main clinic, a fat tissue bank or Dr. Hartog’s expertise in this procedure. Each of these differentiates and distinguishes the Bougainvillea Clinique from its competitors.

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Topics: Educational, AXIA Impact Blog, casestudies, Axia Case Studies, medium businesses

PR Firm helps hotel developer win town’s approval

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springhill1

 

 When residents of New Smyrna Beach, Florida, wanted to put the brakes on a proposed 114-room hotel, investor and developer Poseidon Hotel Ventures sought to sway public opinion.

Poseidon Hotel Ventures enlisted public relations firm, Axia Public Relations, based on strong referrals and previous business relationships, for a public relations campaign to educate the community and gain public approval. 

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Topics: Most Popular Case Studies, national, AXIA Impact Blog, product launches, casestudies, Axia Case Studies, Company Size

PR Firm helps family entertainment center franchisor expand

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rebounderz 

Fast-growing Rebounderz Franchise and Development, franchisors of Rebounderz Indoor Trampoline Arena, sought to increase its brand nationwide to grow its franchise units. The company wanted to share its success story with more consumers and prospective franchisees.


Rebounderz conducted a competitive public relations agency search and selected Axia Public Relations based on the PR firm's responsiveness, professionalism and its award-winning PR results for franchisors and family entertainment centers.
 

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Topics: Most Popular Case Studies, national, AXIA Impact Blog, product launches, casestudies, Axia Case Studies, Company Size

From backwoods to high-rises, Axia supports international forest products company

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rayonier Since 2004, Axia Public Relations has provided as needed public relations services to the executive and marketing communications teams at Rayonier. Our work has included public relations; providing spokesperson training and key message development for its Southeast Forestry Resources division; internal communications for employees, including corporate executive and administration staff in towers and office parks, as well as for forestry staff in the woods and factory workers in the paper mill; producing a 50th anniversary publication for its employees and neighbors in Jesup, Georgia; and communicating and promoting organizational design and division restructures, employee training and professional development programs and opportunities. 

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Topics: Most Popular Case Studies, national, AXIA Impact Blog, product launches, casestudies, Axia Case Studies, Company Size

Axia breaks difficult ground for concrete company

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tarmacWhen Tarmac sought to develop an excavation site from which it could extract sand and materials to develop concrete, it knew that community involvement and public engagement was a critical part of the endeavor. A callous competitor had recently made efforts toward similar projects which had failed because of strong opposition from the community and a lack of community outreach. Tarmac sought to prevent a similar situation with its own project. The company turned to Axia Public Relations to provide strategy and counseling to:

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Topics: Most Popular Case Studies, national, AXIA Impact Blog, product launches, casestudies, Axia Case Studies, Company Size

PR firm helps Fortune 500 company relate to its community

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fidelityFidelity National Financial (NYSE:FNF) is a leading provider of title insurance, specialty insurance and claims management services. The company is one of the largest and most respected providers of title insurance and escrow in the world. Despite being well-known nationally and even worldwide, many Jacksonville citizens were unaware of this large, global corporation headquartered – and employing hundreds – in their own backyard.

Fidelity National Financial sought to improve its presence and reputation as a good corporate citizen in the Jacksonville, Florida, market through increased community awareness. Despite being a publicly traded Fortune 500 company, Fidelity National Financial is relatively quiet and had never sought media attention. However, the company is a great supporter of the Northeast Florida community and desired to be locally recognized as such.

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Topics: Most Popular Case Studies, national, AwardAbility, award recognition, Insurance, casestudies, Insight, thought leadership, Axia Case Studies, Financial Services

PR firm’s single pitch leads to national coverage, new franchisee locations for insurance franchisor

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Insurance retail franchiser Brightway Insurance is a rapidly growing independent insurance agency offering a variety of insurance coverage options to meet the unique property and casualty insurance needs of U.S. consumers. Among the company’s metrics of success is the number of new franchises opened. Brightway receives up to a $60,000 fee for a single franchise, plus an ongoing royalty fee over a five-year renewable agreement. Selling a new franchise is highly profitable – both short- and long-term – for Brightway. Working alongside Brightway to promote franchise opportunities is Axia Public Relations, the company’s PR agency for 10 years.

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Topics: Media Relations, Most Popular Case Studies, national, Insurance, product launches, casestudies, Hospital & Health Care, Medical, Axia Case Studies, Financial Services, Company Size