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National media campaign reaches 665M impressions for contractor aiding Puerto Rico after Hurricane Maria

Posted by Axia Public Relations

Axia Public Relations’ media relations services delivered coverage in USA Today and more than 250 other top outlets for Louis Berger’s hurricane recovery efforts in Puerto Rico.

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Topics: National, Government, Technology, medium companies

Counseling a publicly traded national retail store to avert a major crisis

Posted by Axia Public Relations

The Challenge

When a publicly traded nationwide discount fashion retail store chain with 300 locations encountered a crisis that threatened to unravel the company at the seams, it immediately called on the PR experts at Axia Public Relations.

When someone shares an experience on social media, others jump in and join the conversation, engendering a mob mentality on social media. That’s what happened here.

A customer clashed with an employee of the discount fashion store chain at one of its locations. The irate customer took to social media to vent her frustration and quickly gained viral support from other local concerned consumers. The retailer immediately sought Axia Public Relations’ expertise in crisis communications, messaging and delivery before the issue spread nationally.

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Topics: Crisis PR, Social Media, Most Popular Case Studies, National, Consumer Goods, NewsBureau, Consumer, Crisis Communications, Public Companies, Large Companies, Retail, B2C, Local PR, Online Reputation Management, PR Projects

Announcing the Sunshine State’s largest rooftop solar array

Posted by Axia Public Relations

The Challenge

When Florida’s No. 1 residential solar contractor (according to Solar Power World magazine), A1A Solar, announced it was installing Florida’s largest private rooftop solar array for IKEA, the company asked its public relations agency of record, Axia Public Relations, to handle all media relations while working with IKEA’s communications team.

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Topics: Media Relations, News Release, Press Release, Events, High Tech, Consumer Goods, NewsBureau, Consumer, Technology, Small Companies, Jacksonville, Large Companies, medium companies, private companies, Real Estate, Retail, B2B, Florida, B2C, Local PR, Engineering, Construction, green tech

Axia earns 1.5 million impressions in 90 days to launch restaurant and entertainment center Dave & Buster’s into new tourism market

Posted by Jason Mudd

When Dave & Buster’s, an iconic entertainment and sports restaurant chain, needed to generate excitement over the opening of its first location in the tourist hot spot of the Florida Panhandle, it turned to Axia Public Relations. Located in Panama City Beach, the new 40,000-square-foot full-service restaurant, bar and video arcade at Simon’s Pier Park marked Dave & Buster’s first entry into the highly competitive and mercurial tourist market. The city’s small local population, as well as its huge, highly transient tourist population, posed a particular challenge toward quickly generating interest in the launch.

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Topics: Media Relations, publicly traded companies, Food Beverage, Large Companies, Retail, Florida, B2C, Family Entertainment Centers, Travel and Tourism

PR firm repairs client's image, generating $62.5 million in earned media, revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage company approached Axia Public Relations with an online reputation management problem. The company was suffering from a damaged reputation and the negative perception that it was a substandard company and a bad place to work. At the time, it was estimated that the company was losing $20,000 in new sales per week – perhaps each day. In order to solve these issues, Axia launched a nationwide, proactive public relations campaign that would mend the company’s tarnished image. Axia’s plan included an in-depth media relations campaign, an awards recognition program and the implementation of a lasting online reputation management program.

Within 24 months, the national mortgage company saw big results: a 1,200-percent increase in annual revenue; 3,903 articles generated; 20 business awards that celebrated the company and its business practices; and a complete reversal in public perception from negative to positive.

More importantly, the company enjoyed completely clean returns on the first six pages of search engine page rankings. 

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Insurance, Social NetWork, Thought Leadership, Financial Services, Awards, Crisis Communications, Spokesperson Training, B2C, accounting/taxes, Taxes, Mortgage

Software company gets fix for its online reputation

Posted by Lauren Budik

An Orlando, Florida, company found itself in hot water and struggling to recruit new employees. The job board website and software development company sought the PR expertise and ReputationRestoration services of Axia Public Relations to help repair its troubled online reputation.

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Thought Leadership, Technology, Professional Services, medium companies, private companies, Orlando, Personal Services, Software

Public relations firm covers insurance agency from startup to national franchisor

Posted by Lauren Budik

For more than seven years, Brightway Insurance has enjoyed 50 percent year-over-year organic growth and significant value from investing in Axia Public Relations to build its brand – an investment that has helped propel the company from a locally owned startup to a nationally emerging brand in insurance franchising with more than 100 unique insurance stores nationwide.

 

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Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, Financial Services, Mergers & Acquisitions, medium companies, private companies, Retail, Consumer Services, B2C, Franchisors

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