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Axia Rebrands Vizergy at HX and Boosts 93,000 Unique Industry B2B Website Visits

Posted by Jason Mudd

Secure-Res, an e-commerce booking engine for independent, smaller-chain and franchise hotels turned hotel web-marketing company, contacted Axia Public Relations for a rebranding strategy that would help to better represent the growing company and its expanding products and services. Through Axia’s branding process, Onoma, Axia renamed the company Vizergy and Secure-Res became its signature and productized service.

Along with the change came a logo, tagline, mission, vision, elevator speeches and an unveiling at its major New York City trade show convention with a corresponding media tour. Results quickly followed and within 24 hours of the media tour, Vizergy received 93,000 unique website visitors thanks to its industry trade earned media coverage.

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Topics: Media Relations, Technology, Professional Services, Small Companies, product launch, medium companies, private companies, B2B, Software, Travel and Tourism, hotel, Trade Shows, PR Projects, Jacksonville, NewsBureau, e-commerce, web marketing

PR firm helps media company launch franchise offering nationwide

Posted by Lianna LeMay

Money Pages is a monthly coupon and savings publication. When it decided to build its brand and reputation in advance of franchising nationwide, trusted advisors referred the growing company to Axia Public Relations.

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Topics: Media Relations, National, Consumer Goods, Small Companies, medium companies, private companies, B2B, Franchisors

Dry cleaners launches with fresh, clean, bright brand

Posted by Jason Mudd

The team at Axia is full of great ideas on how to brand a business.”

- Allen Elfterion
Bubbles Dry Cleaners

With big plans but no visual identity, Bubbles executives hired Axia Public Relations to brand the soon-to-be launched dry cleaning franchise. Axia created a complete corporate identity package, including a logo, tagline, Web site, letterhead, envelopes and business cards, as well as store-front and interior logo signage, direct-response mailers, print ads and more. And since free pickup and delivery was a huge part of the company’s business model, Axia also designed attention getting van graphics. With Axia on board, the franchise was able to successfully launch seven stores in its first few months.

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Topics: Media Relations, Consumer Goods, Small Companies, start-up companies, private companies, B2C

Axia earns increased market share, sales boost for staffing firm

Posted by Jason Mudd

Incepture, a specialized staffing agency with a vision of providing top talent and service excellence for clients, sought to expand its comprehensive suite of staffing, consulting and managed solutions to targeted markets on the East Coast. Born out of the health care and information technology sectors, Incepture had an unmatched depth of industry knowledge, experience and expertise and aimed to become the go-to expert on staffing for healthcare, information technology and financial services as it continues to expand into additional markets.

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Topics: Media Relations, Thought Leadership, Professional Services, Small Companies, Awards, medium companies, private companies, Speaking, Health, B2B, staffing firm

PR Campaign Helps Small Law Firm Compete with Big-Spending Competition

Posted by Axia Public Relations

Randy Reep, fighter pilot and lawyer, approached Axia Public Relations to help get the word out about his personal injury and criminal defense law firm without spending the big bucks on advertising like his competitors – some of whom invest millions annually in paid media coverage. Axia designed a public relations campaign to increase Reep’s stature in the community using local, regional and national media outlets to position him as a respected thought-leader in his field. During the six-month campaign, Axia generated roughly $15.2 million in earned media coverage that included 282 feature articles, 73 broadcast appearances and exposure on CNN and in USA Today and The Florida Bar Journal.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, Small Companies, Jacksonville, private companies, Consumer Services, B2C

Florida Law Firm enjoys front page exposure from PR Firm

Posted by Jason Mudd

The Law Offices of Don Pumphrey, Jr. were referred to Axia Public Relations by trusted colleagues during a time of growth and change in the organization. To meet the expanding company’s needs, Axia crafted a new corporate identity package that included a logo, a tagline, stationery and a direct-marketing lead generation program targeted toward recently arrested citizens. Axia earned the firm media exposure in its target markets, including a front-page client verdict news story that was picked up by the Associated Press. Today, the firm is well-positioned as one of Tallahassee, Florida’s better-known law offices.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, Small Companies, private companies, Florida, B2C

Tax Defense Network’s news coverage boosts company visibility

Posted by Jason Mudd

Tax Defense Network, a tax resolution service, hired Axia Public Relations for a public relations campaign leading up to April 15, tax day, to generate publicity for its tax debt resolution services.

 

During this campaign, Axia positioned Tax Defense Network as a national expert on tax-related issues – specifically, tax debt.

 

As a result of its efforts, Axia earned Tax Defense Network news coverage in target national newspapers, magazines, radio, TV and internet news media as well as local media coverage in the geographic markets where it has offices.

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Topics: National, Financial Services, Professional Services, Small Companies, Spokesperson Training, medium companies, private companies, Consumer Services, B2C, accounting/taxes, Taxes

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