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Axia PR Firm helps Verizon reconnect product with American consumers and businesses

Posted by Jason Mudd

When Verizon needed to breathe new life into one of its product lines and to reconnect with consumers and businesses alike, it hired Axia Public Relations.

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Topics: Media Relations, Consumer Goods, publicly traded companies, Technology, Consumer Electronics, Public Companies, Branding, Large Companies, B2C

Southern Comfort ups Jacksonville’s pre-game ante for World’s Largest Outdoor Cocktail Party, reaching more than 432,000 in 2 days

Posted by Lianna LeMay

One of the largest American-owned companies in the wine and spirits business, Brown-Forman’s Corporation trusted Axia Public Relations with its Southern Comfort brand for building momentum for one of the largest college football rivalries in history, formerly given the name “The World’s Largest Outdoor Cocktail Party.”

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Topics: Media Relations, Consumer Goods, Thought Leadership, Food Beverage, medium companies, private companies, B2C, Travel and Tourism

Axia helps beauty and wellness company reach 1.5 billion consumers

Posted by Jason Mudd

Fast-growing It Works!, a lifestyle and wellness products brand in the direct sales industry, sought to increase its brand and product recognition nationally and globally. The company wanted to tell more consumers and prospective independent distributors its unique story and share its signature product, the It Works! Wrap, a tightening, toning and firming body wrap.

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Topics: Media Relations, Consumer Goods, Beauty, medium companies, private companies, Health, B2C, PR Projects, Direct Sales

PR Firm helps family entertainment center franchisor expand

Posted by Jason Mudd

Fast-growing Rebounderz Franchise and Development, franchisors of Rebounderz Indoor Trampoline Arena, sought to increase its brand nationwide to grow its franchise units. The company wanted to share its success story with more consumers and prospective franchisees.


Rebounderz conducted a competitive public relations agency search and selected Axia Public Relations based on the PR firm's responsiveness, professionalism and its award-winning PR results for franchisors and family entertainment centers.
 

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Topics: Media Relations, Most Popular Case Studies, National, Consumer Goods, medium companies, private companies, Health, Retail, B2C, Family Entertainment Centers, Franchisors

PR firm increases awareness for automotive consumer electronic product launch

Posted by Jason Mudd

PR campaign reaches 75.4 million consumers

Taiwan-based Sonray Technologies sought to increase the presence of its Kulcar product in North America. Sonray provides affordable products backed by performance guarantees. The company’s signature product, Kulcar, is a solar-powered ventilation system for vehicles that uses an efficient design and clean, renewable energy to continuously refresh the air inside a parked vehicle. When properly installed, Sonray Technologies claims its Kulcar product can reduce in-car temperatures by up to 68 degrees Fahrenheit, provide better cooling, produce cleaner air, reduce poisonous chemical emissions from plastic car interiors, improve users’ health, protect the environment, save money, conserve fuel and energy, effectively replace in-car air and keep bad weather out.

Sonray Technologies hired Axia Public Relations for a three-month project to increase awareness for solar-powered car cooler-ventilators across the United States of America during the hottest summer months with a special emphasis in Florida, and when possible warmer climate states.

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Topics: Media Relations, National, Consumer Goods, Consumer, Technology, Lifestyle, Consumer Electronics, Small Companies, product launch, Retail, Automotive, Florida, B2C

More than 5 million consumers catch the Sanidoor wave

Posted by Jason Mudd

L. Gale Lemerand, a serial entrepreneur from Daytona Beach, Fla., hired Axia Public Relations to promote his invention: a touch-free door-opening system for public restrooms. Sanidoor’s goal was to educate consumers and businesses about the product and how it could reduce the spread of germs in public places like restaurants, hospitals, libraries and other high-traffic areas. Axia launched a PR campaign throughout the United States, Canada and beyond through which it earned countless media mentions that brought Sanidoor new customers, distributions and partners. Coverage of Sanidoor reached more than five million consumers and decision-makers, including earning mentions on nearly every ABC network affiliate.

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Topics: Media Relations, Most Popular Case Studies, National, Consumer Goods, Technology, Consumer Electronics, Small Companies, product launch, start-up companies, private companies, Health, B2B, B2C

PR firm helps wellness product launch reach $500,000 in annual sales

Posted by Jason Mudd

 

 

BeWell Health, a United States-based wellness product manufacturing company, reached out via referral from a senior marketing executive to Axia Public Relations to nationally increase brand awareness and sales of its new product launch, Dr. Hana’s Nasopure, a nasal-cleansing consumer packaged good. As a solution, Axia recommended engaging the news media to tell the story of Dr. Hana as a pediatrician who wanted to put an end to the suffering of those plagued by stuffy noses, allergies and the common cold. Through Axia’s efforts, Dr. Hana’s Nasopure now enjoys measurable success as a result of expanding its presence to 600 health-food stores and retailers around the country. This, in turn, has boosted sales to a reported $500,000 annually, according to The Wall Street Journal.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, B2C, Medical

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