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PR firm helps wellness product launch reach $500,000 in annual sales

Posted by Jason Mudd

 

 

BeWell Health, a United States-based wellness product manufacturing company, reached out via referral from a senior marketing executive to Axia Public Relations to nationally increase brand awareness and sales of its new product launch, Dr. Hana’s Nasopure, a nasal-cleansing consumer packaged good. As a solution, Axia recommended engaging the news media to tell the story of Dr. Hana as a pediatrician who wanted to put an end to the suffering of those plagued by stuffy noses, allergies and the common cold. Through Axia’s efforts, Dr. Hana’s Nasopure now enjoys measurable success as a result of expanding its presence to 600 health-food stores and retailers around the country. This, in turn, has boosted sales to a reported $500,000 annually, according to The Wall Street Journal.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, Retail, B2C, Medical, wellness start-ups, wellness

PR Firm Earns National Attention For Start-up

Posted by Jason Mudd

Thermscrub, an innovative medical uniform product launch, approached Axia Public Relations for help promoting its product nationwide without heavy advertising expenses. Thermscrub’s goal for the PR campaign was to market its thermal scrub nurses’ uniform from its Florida headquarters. Excited to take on a new challenge, Axia developed a strategic PR campaign that targeted colder regions like the Northeast and Midwest as well as the industry trade. Within 45 days of the campaign, Axia earned more than 62 articles for Thermscrub with a total publicity value of $1.25 million and 36.7 million impressions. Such media coverage lead to new orders from retailers and consumers, including retailers who previously didn’t accept calls from Thermscrub management. In addition, Thermscrub received requests from a home shopping network to feature its product.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, B2C, Medical, e-commerce, web marketing, wellness start-ups, wellness

Announcing the Sunshine State’s largest rooftop solar array

Posted by Axia Public Relations

A Florida-based reisdental solar contractor had gained a contract to install the largest solar array in the state. To help with media relations, they turned to Axia Public Relations to get the word out on their project. This gained the company over one million impressions for the company and their project.

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Topics: Media Relations, News Release, Press Release, Events, High Tech, Consumer Goods, NewsBureau, Technology, Small Companies, Jacksonville, Large Companies, medium companies, private companies, Real Estate, Retail, B2B, Florida, B2C, Local PR, Engineering, Construction, green tech

Upstart business places faith in Axia Public Relations to promote new product launch

Posted by Axia Public Relations

When trusted business leaders referred Lee Lewis to Axia Public Relations, he contacted the firm looking to gain more exposure for the product launch of his consumer packaged goods brand, NiP Energy Dip. Lewis wanted to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. Axia went straight to work on an effective PR campaign that would gain Lewis the exposure he needed, helping to attract retailers that would carry the product.

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Topics: Media Relations, National, Consumer Goods, Small Companies, product launch, start-up companies, private companies, Health, B2C, wellness start-ups, wellness

PR firm puts national spotlight on New York City retail and online jeweler

Posted by Jason Mudd

As the creator of several high-profile jewelry pieces for celebrities, a New York City-based Diamond District jewelry store with a strong e-commerce program sought to strengthen its online presence and solidify its reputation as a unique custom jeweler. Celebrities like Lil Wayne and Pauly D use the jeweler’s services, so the store wanted to bring national attention to its brand by generating earned media coverage about its success in attracting famous customers. Another goal for the jeweler was to increase traffic and links to its website and establish it as the go-to destination for jewelry, including custom-designed pieces.

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Topics: Media Relations, National, Consumer Goods, Thought Leadership, Lifestyle, Small Companies, Online Public Relations, Jewelry, MediaReach, Luxury, Retail, B2C, e-commerce, web marketing

Foundation uses Florida PR firm to earn positive publicity for helping Florida’s underinsured

Posted by Jason Mudd

The Blue Foundation, a philanthropic affiliate of Florida Blue with a mission to improve the health and well-being of Floridians and their communities, contacted Axia Public Relations to achieve more recognition for its worthy causes. In order to help the Blue Foundation achieve its goals, Axia initiated a statewide public relations campaign reaching community, health care and health business reporters in each market as well as preparing investor presentations and handling event management.

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Topics: Media Relations, Insurance, Non-Profit, Professional Services, Large Companies, private companies, Health, Florida, B2C, philanthrophy, Medical

Public relations firm promotes golf academy's new graphic system to the media

Posted by Axia Public Relations

Anne Cain Golf Academy was one of an elite group that introduced a patented, state-of-the-art video-graphics system called Hotlines. Axia Public Relations was hired to promote the academy and the new technology to regional and national news media. Axia’s earned media coverage included all local TV news and sports shows, Sky, Delta Airlines’ in-flight magazine, Golf Today, Florida Golf, Water’s Edge magazine, The Florida Times-Union, Jacksonville Business Journal, and the News-Leader, among others.

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Topics: Media Relations, Sports, Small Companies, Consumer Services, Florida, B2C, golf

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