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What is Public Relations

News media

News media ("earned media") is uses media relations to earn the opportunity to appear in a news story. People consume news for information, education, and entertainment. Our public relations company includes speaking engagements, winning awards, guest appearances on podcasts, spokesperson media training, and crisis management among our news services.


Social media

Social media ("shared media") is online user-generated content. This may include social networking, online reviews, reputation management, influencer marketing, influencer sites like groups, questions and answers, and other sites featuring user-generated content. People turn to such media to share and discover content. Our public relations firm does this for companies.

Web media

Web media ("owned media") is content you’ve created and have full control over. This may include your website, blog, newsroom, inbound marketing, email marketing, landing pages, etc. People intentionally visit websites to find specific content. Our public relations agency creates compelling content to attract and convert visitors.



PR Agency focused on news, social, and web strategies and services.

Yes, PR is measurable!

Not measuring communications is lazy and shows a lack of pride in your work, yet most PR firms and professionals don’t know how to measure their communications – and don’t want to. Pride in your work comes from desiring constant improvement and challenging yourself and your team.


In today’s competitive landscape, you can’t just rely on the number of media clips, media impressions, and advertising value equivalency when there are so many more ways to measure PR. Planning ahead and then measuring your progress proves your PR efforts are on the right track.


The more we challenge our industry and peers to measure the impact of strategic communications properly, the more we can ensure our profession is ethical, impactful, and credible.


Learn More

An example of a PR measurement funnel.

As Seen On



New York Times


PR Week

Meet our clients

Our clients love working with their Axia Public Relations team. The companies below invested in Axia as a valued, trusted, strategic PR partner. Our clients enjoy increased visibility, credibility, and profits as a result of our public relations campaigns.

Tyra Tutor

Adecco Group North America

“I can’t imagine that any firm could have gotten us as much coverage as Axia… Axia makes us feel like we’re the most important client.”

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David Miller

Brightway Insurance

Axia plays a valuable role in positively publicizing and promoting Brightway Insurance’s growth.

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Marcia Danzeisen


Axia has met and exceeded my expectations. They have delivered and continue to deliver efficiently. It is refreshing to work with such a professional and highly innovative team.

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Mark W. Boyer

Foundation Financial Group

I have very high standards… Axia has delivered on that.

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Robert Thomas


Axia did a tremendous job building our brand and driving inquiries. We couldn’t be more thrilled with the outcome.

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Mark Gurley


The Axia team did a great job for our company. We are very pleased with our results and will definitely use them again.

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Let’s get started!


Let’s explore your PR needs/

With a quick call, we can help determine your best PR strategies.


We’ll share 3 custom recommendations
We’ll develop a one-page proposal with three unique ways that we might work together.


Get the Attention You Deserve
Finally, we’ll build the reputation your company’s brand’s always wanted..


“5 Mistakes Companies Make with Their PR (and How to Fix Them)”