When looking to promote your spokesperson training business, you need a firm that is strategic, proactive, and successful. After all, your public relations firm is responsible for managing your image. At Axia Public Relations, we take this responsibility seriously. We know that you’ve spent time and resources to build your reputation and we want to help you maintain it while your business grows.
Our clientele benefit from working with an agency that was ranked by Forbes as one of America's best PR agencies for 2021. While proud of the accomplishment, we are also humbled that our clients trust our ability to deliver. We don’t take this responsibility lightly when we structure an engagement or PR campaign for your company.
Here’s a couple of reasons why you can depend on us to deliver results:
We are PR experts: We have handled just about every PR scenario imaginable! Our track record demonstrates our expertise.
We know how the industry has evolved in recent years: We practice “inbound marketing,” which attracts new customers to your company. For this marketing approach, we are proud to partner with HubSpot.
Value-driven approach: Through our flat-rate billing system, we avoid the traditional approach of tracking fees by the hour. This helps us deliver a focused approach with better results. You’ll benefit from not receiving separate billing for individual project components. We also believe this best serves your interests, so we work to avoid hourly billings when applicable.
Axia PR’s core values are essential to all we do and improve every aspect of our business:
Integrity: We always do what’s right and honor our commitment to the Public Relations Society of America code of ethics.
Ideas: We develop innovative solutions to business challenges.
Relationships: It’s a priority to build mutually beneficial relationships.
Results: Our PR firm's digital campaigns can be tracked, monitored, and measured so your team can see the precise value of a dedicated PR campaign.
Improve: Get 1% better every day by consistently investing in professional development.
Although PR and marketing are similar, there are huge differences between the two industries. While marketing also helps to increase a company’s recognition and boost market shares, PR extends beyond the field of traditional paid media. A PR firm works to do these same things, but also utilizes news, social and web media to help you reach your goals.
News media, often referred to as “earned media,” is the most traditional form of media in public relations and features your business as a positive news story. People are consuming more news media than ever and always look for positive stories. We can leverage this by making sure that when you have a speaking engagement, win an award, or make an appearance on any other kind of media, it ends up in the news media.
Social media, sometimes known as “shared media,” involves using social media, networking, online reviews, influencer marketing, and other user-generated content. As we’ve seen in recent years, social media has become increasingly important for businesses’ name recognition and reputation.
Web media, or “owned media,” is online media that you own and control. This could include your company website, blogs, email marketing campaigns, and more. This is what people see when they want to learn more about your company or your services.
When you choose Axia PR, you get a team who uses these media avenues daily to help companies put their best foot forward. We can work on a variety of tasks for you, such as booking speaking engagements, applying for awards, managing online reviews, and ensuring public perception of your business is positive.
It takes a team of experts to manage every aspect of your company’s image. With the average person’s media consumption increasing, it can feel hard to control how your company is perceived. Still, it is crucial to make sure that your business sustains positive media coverage that helps your business continue to grow. With Axia PR as your partner, you can focus your time and resources on your business while we manage the way your company’s image.
Although we have plenty of experience and insight into managing the public perception of companies, we use data to monitor our work. Because we rely on those numbers, you won’t have to blindly trust us when we tell you something is working. You’ll be able to see it for yourself.
At Axia PR, we help you manage news, social, and web media. How would this work for your business? Below are some of the services we provide:
News media coverage: Our PR firm earns positive news media coverage for your company, products, services, leaders, ideas, and innovations. We increase visibility, trust, and loyalty among target industry contacts and consumers.
Crisis communications management: Any company can face a crisis. Not having a crisis communications plan in place could generate irreparable harm to your brand and business. If handled correctly, you may be able to minimize and even leverage a crisis to build trust with customers and the community.
Online review and reputation management: Positive reviews drive customers to your company, and negative reviews drive them away, often in greater numbers. With your reputation constantly on the line, how can you keep up and protect your brand on thousands of review sites? Axia PR provides an innovative review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Social media management: Of internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and interact with your target audiences to get you the visibility you want.
Website design and development: Axia PR designs and develops custom, growth-driven websites for companies that speak to their target audiences.
Inbound marketing: Inbound marketing is a digital methodology that is education-based, rather than interruption-based. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, as well as drive profitable customer action.
If these or other strategies are something you’d like to consider, contact us to learn more.
Companies in North America can connect with Axia PR in several ways:
Call (888)PR-FIRM-8 or (888)773-4768 for immediate assistance
Schedule a free consultation
Fill out our ‘Become an Axia client’ form