Case Studies - We've got this!

PR Firm scores touchdown for Modis with more than 10x ROI in Super Bowl coverage

Posted by Jason Mudd

Modis, the flagship brand of the Fortune 1000 international staffing company MPS Group, now Adecco Group North America, leveraged its public relations agency of record, Axia Public Relations, for help with building brand awareness for the global staffing firm during the Super Bowl in Jacksonville, Fla. During the campaign, Axia delivered interviews and coverage of the company and its executives by Gannett News Service and Florida Today, three front-page business articles in The (Jacksonville) Florida Times-Union and a story and international features in the Jacksonville Business Journal and Economic Outlook Magazine. The end result was more than $80 thousand in earned media coverage during Super Bowl activities.

Read More

Topics: Media Relations, Sports, publicly traded companies, Technology, Professional Services, Jacksonville, Corporate Communications, Large Companies, B2B, staffing firm, Travel and Tourism

Green PR firm helps Fortune 500 FIS launch GreenLight

Posted by Jason Mudd

A leading provider in banking technologies and a Fortune 500 company, FIS (formerly known as Fidelity National Information Services) hired Axia Public Relations to develop its environmental employee sustainability program, GreenLight. Axia put together a comprehensive campaign which included developing internal communications, marketing tools, naming the campaign, designing the logo, developing a tagline and an internal e-newsletter, concepts for a website and social media integration. FIS experienced enterprise-wide global success with its GreenLight program. Its Dedham, Mass. office, inspired by the program, recycled 161 tons of paper and set a goal of 100-percent recycling by the end of that year.

Read More

Topics: Social Media, National, publicly traded companies, Financial Services, environmental, Corporate Communications, Large Companies, B2B, Software

From backwoods to high-rises, Axia supports international forest products company

Posted by Jason Mudd

rayonier Since 2004, Axia Public Relations has provided misc. public relations strategy and services to the executive and marketing communications teams at Rayonier. Our work includes public relations; building community support, providing media relations, spokesperson training and key message development for its real estate development and Southeast Forestry Resources division; internal communications for employees, including corporate executive and administration staff in towers and office parks, as well as for forestry staff in the woods and factory workers in the paper mill; producing a 50th anniversary publication for its employees and neighbors in Jesup, Georgia; providing strategic communications and action plans for the Nassau County Stewardship District, including its new community, Wildlight; and communicating and promoting organizational design and division restructures, employee training and professional development programs and opportunities.

Read More

Topics: Most Popular Case Studies, National, publicly traded companies, Spokesperson Training, product launch, Large Companies, B2B

Axia breaks difficult ground for concrete company

Posted by Jason Mudd

tarmacWhen Tarmac sought to develop an excavation site from which it could extract sand and materials to develop concrete, it knew that community involvement and public engagement was a critical part of the endeavor. A callous competitor had recently made efforts toward similar projects which had failed because of strong opposition from the community and a lack of community outreach. Tarmac sought to prevent a similar situation with its own project. The company turned to Axia Public Relations to provide strategy and counseling to:

Read More

Topics: Media Relations, Most Popular Case Studies, National, publicly traded companies, Professional Services, product launch, Large Companies, B2B, Engineering, Construction

PR firm helps Fortune 500 company relate to its community

Posted by Jason Mudd

fidelityFidelity National Financial (NYSE:FNF) is a leading provider of title insurance, specialty insurance and claims management services. The company is one of the largest and most respected providers of title insurance and escrow in the world. Despite being well-known nationally and even worldwide, many Jacksonville citizens were unaware of this large, global corporation headquartered – and employing hundreds – in their own backyard.

Fidelity National Financial sought to improve its presence and reputation as a good corporate citizen in the Jacksonville, Florida, market through increased community awareness. Despite being a publicly traded Fortune 500 company, Fidelity National Financial is relatively quiet and had never sought media attention. However, the company is a great supporter of the Northeast Florida community and desired to be locally recognized as such.

Read More

Topics: Media Relations, Most Popular Case Studies, National, Insurance, Thought Leadership, publicly traded companies, Financial Services, Professional Services, Awards, Large Companies, B2C

Axia promotes IT Deployment to 8,500 Blue Cross enterprise employees

Posted by Jason Mudd

As Blue Cross Blue Shield rolled out new operating systems and software, internal references pointed the company toward the public relations experts at Axia Public Relations for help with communicating the IT migration benefits to its enterprise employees. Axia recommended that Blue Cross Blue Shield implement a two-way communication system between individual department executives and employees before making the official switch to its new software. During its campaign, Axia provided computer-based training, email updates, weekly newsletters, “webinars” and closed-circuit TV spots, desktop drops, online surveys and other communications to educate employees, generate positive responses and measure its successes.

Read More

Topics: National, Insurance, Technology, Jacksonville, Corporate Communications, Large Companies, private companies, Health, B2B, Florida, Medical, Software

Foundation uses Florida PR firm to earn positive publicity for helping Florida’s underinsured

Posted by Jason Mudd

The Blue Foundation, a philanthropic affiliate of Florida Blue with a mission to improve the health and well-being of Floridians and their communities, contacted Axia Public Relations to achieve more recognition for its worthy causes. In order to help the Blue Foundation achieve its goals, Axia initiated a statewide public relations campaign reaching community, health care and health business reporters in each market as well as preparing investor presentations and handling event management.

Read More

Topics: Media Relations, Insurance, Non-Profit, Professional Services, Large Companies, private companies, Health, Florida, B2C, philanthrophy, Medical

Past results do not guarantee a similar outcome. Learn More.

Recent Posts

Case Studies