Maintain a consistent and professional social media presence with high-quality, engaging content, without the overhead and high turnover rate of an in-house social media team.
FAQs
Services:
What does every package include?
Every package includes the following services:
✔ Custom social media content creation
Original, high-quality posts with compelling captions and branded graphics.
✔ Platform optimization
Captions, hashtags, and images formatted for each platform.
✔ Videos & reels
Short-form videos using stock footage or client-provided content.
✔ Strategic content calendar
Monthly content planning and delivery.
✔ Scheduling & publishing
Managed posting via Metricool or other supported scheduling tools.
✔ Content review & approval
Clients can review and approve content before publishing.
What upgrades are available?
The following services may require an individual upgrade to the package of your choice:
+ Community engagement
Responding to comments and messages; interacting directly with audiences.
Let us know your current volume and we'll provide a custom quote.
+ Paid social media advertising
Managing ads and/or boosted posts. Contact us for a custom quote based on your paid media budget.
+ GIFs, carousels, and stories
Additions to the included in-feed posts, reels, and video content.
+ Brand assets for full customization
Base packages include stock images. We highly recommend using branded visuals to enhance audience engagement.
Contact us for a custom quote to upgrade your package.
What social media services does Axia provide?
Axia creates and publishes high-quality organic social media content. We focus on crafting engaging posts that position your brand as an industry leader, drive engagement, and enhance your visibility.
What industries does Axia serve?
Axia works with companies across various industries, including family entertainment centers, home services, technology, healthcare, finance, retail, e-commerce, professional services, and more. Our team conducts initial research to ensure all content aligns with your brand and target audience.
We have experience writing about highly technical subjects, including content for surgeons, attorneys, engineering, medical lasers, IT, and more. Our research-driven approach ensures accuracy and relevance.
Content:
What types of posts does Axia create?
Axia develops original, engaging social media content, including:
Strategic messaging to enhance engagement.
Professionally designed visuals tailored to your brand.
Short-form videos with client-provided or stock footage.
Does Axia customize content for each platform?
Yes! While the core message remains the same, we optimize posts by adjusting captions, hashtags, and image formatting to help your posts perform well on each platform.
What assets (logos, product images, etc.) should clients provide?
While Axia can create content with stock imagery, providing logos, brand guidelines, product images, and high-quality custom photos ensures more personalized and effective posts. It’s always best to collect and share high-quality photos of your organization’s team, customers, leaders, experts, products, services, locations, community, etc. We encourage high-quality photos. For easy file sharing, we can communicate and exchange materials via our collaboration portal, email, and Google Drive. If no photos are provided, we will use stock imagery.
Collaboration:
What is the onboarding process for adding clients?
Our onboarding process is simple! We request brand assets, such as logos, brand colors, and images, to create original graphics that align with your preferences. We will begin creating high-quality, professional social media content for you.
How will we work with Axia’s social media team?
We’ll start with a strategy session to agree on your social media content plan. From there, we primarily communicate via email and check in bi-weekly to ensure alignment and provide opportunities for feedback. You will collaborate with our team of social media professionals, including:
- Lead content manager — responsible for overall strategy and content flow.
- Social media manager — responsible for content creation and scheduling.
- Social media coordinator — responsible for managing client communication.
- Social media copy editor — responsible for editing content for spelling, grammar, punctuation, style, flow, clarity, and more.
How do we inform Axia about our company’s upcoming events and news?
It’s very easy to keep us informed! You’ll work with our expert team, who will help you optimize your processes and manage content creation. You can submit upcoming events, promotions, or announcements (including your newsletters, flyers, and other materials) via our collaboration portal, Google Drive, Dropbox, or email. We integrate these into the content calendar. Please send us these assets and updates by the 10th for the following month's content cycle. However, if you need something posted more urgently, we can help.
Can we review content before it goes live?
Yes, of course! You’ll receive content drafts on our platform to review and approve before we publish them.
How does Axia handle posting?
Yes, Axia manages all scheduling and publishing through Metricool or your preferred social media scheduling platform. Our clients regularly work with Buffer, Cloud Campaign, Hootsuite, HubSpot, Later, HeyOrca, Loomly, Sprout Social, and most social media scheduling platforms. Simply add us to your preferred platform or connect your company’s social accounts with the scheduling platform of your choice, and we’ll take care of the rest.
How far in advance is content scheduled?
Please send us your assets and updates by the 10th for the following month's content. We deliver our monthly content on the 20th of the previous month. And, when you need us to post something spontaneously or more urgently, we'll do so manually.
Policies:
How does billing work?
You prepay for services monthly. Contact us if you’d like to prepay quarterly for a 5% discount or annually for a 10% discount.
How can we pause or cancel services?
We require a 30-day cancellation notice for online purchases and a 90-day cancellation notice for custom packages.
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Axia will adapt each post to your requirements and the best practices of each platform.
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