Axia Public Relations helps franchisors build solid brands and attract more franchisees through the use of earned media coverage.
Building a strong franchise is a threefold process. A franchisor must build its brand, attract franchisees and support those franchisees. Without a strong brand, franchisees will not be interested in the opportunity, and without franchisees, the brand won’t grow.
At Axia, we have years of experience working with franchisors and we understand the unique PR needs of the franchise business model.
Axia helped Brightway Insurance go from a one-location startup to a nationally recognized franchise brand over the course of seven years, with more than 100 stores nationwide. Brightway is now a major player among independent insurance agencies and continues to grow year-over-year due to Axia’s PR influence with local, state, regional, industry and national media outlets.