CrisisPoint, crisis PR services
Natural and man-made disasters happen all the time, and they can do serious damage to the future of your business.
Whether your company faces a devastating crisis like a shooting spree or an oil rig explosion – or something on a smaller scale such as negative online reviews or an on-the-job accident – your company must be prepared to respond.
According to the Department of Commerce, 40 percent of all businesses will not survive a crisis. More than 60 percent close within two years. Statistics for smaller companies show that 70 percent go out of business within one year of a crisis.
Having a crisis plan can help your business survive – even thrive.
In 1982, Johnson & Johnson faced a crisis that made headlines around the world. Seven people in Chicago died after taking Tylenol capsules that had been laced with cyanide. Someone had tampered with the bottles with the intent to murder. The company issued a nationwide recall of its Tylenol products – an estimated 31 million bottles, with a retail loss of more than $100 million. In addition, J&J issued several nationwide urgent public announcements warning people not to use the product.
It seems almost impossible that a brand could survive after such an ordeal. Not only did J&J survive the crisis, but the company also regained credibility due to its thoughtful and timely PR responses. J&J redefined crisis communications management in the way it handled the Tylenol crisis, turning the matter into a case study in effective public relations and crisis management.
Does your company know the most important 10 steps to prepare for a crisis? Do you have a plan in place and employees trained in proper protocols to handle the unexpected? How your company handles a crisis can mean the difference between success and failure.
Axia Public Relations takes a proactive approach to crisis management.
At Axia, we have years of professional experience in crisis communications management. For example, tune into our #CrisisPR webinar for a sample in-depth discussion on how to stay on top of any situation. As crisis management counselors, we team with your company to prepare long before a crisis occurs. Axia will show your business how to put communication first and mitigate negative outcomes that can be detrimental to your success. A great way to get started on mapping out your crisis preparedness strategy is to download our free e-book Managing Public Relations in a Crisis.
To learn more about partnering with Axia’s crisis communications team, contact us today. Don’t let your company fall victim to poor planning; let Axia be your crisis communications adviser.
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