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PR Firm for Crisis Communications

While the multifaceted work required to build a company’s brand, reputation, and market share requires painstaking work and expends resources, it can still leave companies with mixed results. However, when you companies partner with Axia PR for crisis communication needs and PR campaigns, they a strategic, customized approach backed by data and years of experience.  

 

Through our time in the industry, we have learned there are no two identical PR firms, and the quality of their services varies. Axia Public Relations supports companies through both achieving their goals and managing crises. We are certain that we can help your brand.

 

With colleagues spread across North America, Axia PR offers experienced, well-resourced PR consultations, which are tailored to the specific needs and unique circumstances of each company. Our clientele benefit from working with an agency that was ranked by Forbes as one of America's best PR agencies for 2021.

 

While proud of the accomplishment, we are also humbled that our clients trust our ability to deliver. We don’t take this responsibility lightly when we structure an engagement or PR campaign for your company.

 

Here’s a couple of reasons why you can depend on us to deliver results:

  1. We are PR experts: We have handled just about every PR scenario imaginable! Our track record demonstrates our expertise. 

  2. We know how the industry has evolved in recent years: We practice “inbound marketing,” which attracts new customers to your company. For this marketing approach, we are proud to partner with HubSpot.

  3. Value-driven approach: Through our flat-rate billing system, we avoid the traditional approach of tracking fees by the hour. This helps us deliver a focused approach with better results. You’ll benefit from not receiving separate billing for individual project components. We also believe this best serves your interests, so we work to avoid hourly billings when applicable.

Axia PR’s core values are essential to all we do and improve every aspect of our business:  

  1. Integrity: We always do what’s right and honor our commitment to the Public Relations Society of America code of ethics.

  2. Ideas: We develop innovative solutions to business challenges.

  3. Relationships: It’s a priority to build mutually beneficial relationships.

  4. Results: Our PR firm's digital campaigns can be tracked, monitored, and measured so your team can see the precise value of a dedicated PR campaign.

  5. Improve: Get 1% better every day by consistently investing in professional development.

These five pillars are the values we carry with us during every engagement and with every client. We believe you’ll see the benefits quickly and, if you are interested to learn more, we invite you to schedule a free consultation and read our success stories.

Is your company in a crisis? Axia PR can help you with crisis communications.

What is public relations?

We understand that the term “public relations” frequently gets confused with marketing.  While this is understandable, we think it’s important to understand the distinctions. Both terms refer to a company’s efforts to increase exposure and name recognition for businesses, but PR goes further and utilizes a broad scope of solutions beyond traditional paid media. Unique from advertising agencies and marketing specialists, Axia PR navigates the crossroads of news, social and web media.

 

News media, commonly referred to as “earned media,” is the most straightforward and traditional media. When you or your company is featured in a news story, issues a press release, speaks at a relevant event, or appears on a podcast, you are utilizing earned media. At Axia PR, we can help you with these and other news media pursuits to make sure your name and brand are getting positive coverage.  

 

Social media, also known as “shared media,” is growing rapidly and has become a prerequisite for operating a business in the 21st century. Encompassing social media, networking, online reviews, reputation management, influencer marketing, and other pieces of user-generated content, your social media presence and coverage is a key part of your online portfolio, especially when dealing with a communications crisis.

 

Offering you direct control, web media, or “owned media,” is content created to be shared with the world. We offer a wide set of strategic web media solutions that can help expand your footprint. We can also help with services like search engine optimization, inbound marketing, email marketing, landing pages, and more.

 

Working with Axia PR can help you achieve peace of mind while proactively addressing your company’s PR and crisis communications needs. Our team is equipped to help you book speaking engagements, submit your name for industry awards, manage online reviews, and meet goals to help improve your reputation.

Why hire a PR team?

As the amount of media being consumed continues to increase, your business needs to proactively shape your public image and reputation. It can initially seem intimidating to consider the work it takes to produce quality public relations. By selecting Axia PR, these stresses can be alleviated by placing your trust in a reputable and trusted industry name. 

 

We know the work that goes into a multipronged approach, and we can deliver. You can also preserve resources and focus more time on daily considerations while we work to grow your business.

 

All of our work is supported by a dedicated, data-driven approach. We don’t just throw a bunch of strategies at the wall and hope enough of them will stick. We make sophisticated use of data to show us where our work is producing the most results, which we share with you. It is our belief that an informed client is a happy client, so we will keep you updated on the work we are doing and its benefits.

PR services for you

At Axia PR, we help you manage news, social, and web media. How would this work for your business? Below are some of the services we provide:

  • News media coverage: Our PR firm earns positive news media coverage for your company, products, services, leaders, ideas, and innovations. We increase visibility, trust, and loyalty among target industry contacts and consumers.

  • Crisis communications management: Any company can face a crisis. Not having a crisis communications plan in place could generate irreparable harm to your brand and business. If handled correctly, you may be able to minimize and even leverage a crisis to build trust with customers and the community.

  • Online review and reputation management: Positive reviews drive customers to your company, and negative reviews drive them away, often in greater numbers. With your reputation constantly on the line, how can you keep up and protect your brand on thousands of review sites? Axia PR provides an innovative review management platform to effectively and efficiently monitor, collect, and promote your online reviews.

  • Social media management: Of internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and interact with your target audiences to get you the visibility you want.

  • Website design and development: Axia PR designs and develops custom, growth-driven websites for companies that speak to their target audiences.

  • Inbound marketing: Inbound marketing is a digital methodology that is education-based, rather than interruption-based. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, as well as drive profitable customer action.

These are just a few of the tools we can use for you and your business, whether you are seeking an overall PR approach or are navigating crisis communications. We look forward to hearing from you.

Contact us today for a free consultation! 

Companies in North America can connect with Axia PR in several ways: