Our PR firm earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations – ultimately building your brand and reputation by increasing awareness, trust, and consideration among target consumers (clients and customers) and industry contacts.
At Axia Public Relations, media relations is our specialty. We call our media relations service NewsBureau.
A news story written about your product or service has six times the readership and three times the credibility of an advertisement of the same size, according to Starch Research. Eighty-nine percent of Americans agree that reading about a company in the news is more influential and credible than reading a company’s advertisements. Therefore, unpaid advertisements are more likely to gain consumer trust and loyalty, ultimately boosting brand credibility while increasing your company’s profits. To achieve this type of positive coverage, your company must maintain strong communications with news outlets.
What makes a story newsworthy? Pay close attention to these 10 elements of newsworthiness to see which apply to your particular announcement.
At Axia Public Relations, we have excellent working relationships with the news media, including local, regional, national, and industry media outlets on all platforms – newsletters, newspapers, magazines, radio, television, blogs, podcasts, websites, etc.
We positively position our clients to generate earned media coverage following our 18-step documented proven process We also post our clients' news to commercial newswires and distributors of news releases.
Earned media coverage builds awareness, understanding, trust, and consideration.
By teaming up with Axia’s media relations talent, your company will secure a well-connected, results-oriented PR partner that helps drive your organization to the top of your industry.
PR is the most effective way to establish brand credibility, gain media coverage, and get the best return for marketing dollars spent.
- McBain Associates
A news story about a product or service has six times the visibility and three times the credibility of a same-size advertisement.
- Starch Research
of Americans say learning about a company through news coverage is more influential and credible than seeing a company’s advertising.
- Starch Research
of consumers say they trust earned media while only half trust paid media (advertising).
Earned media lifted brand familiarity
than branded content and 50% more than user reviews.
of consumers agree that an endorsement from an unbiased expert makes them more likely to consider purchasing.
of business owners say their marketing dollars are best spent on PR.
of consumers regularly or occasionally seek out credible, third-party articles and reviews when considering a purchase.
is the most credible since it’s created and distributed by independent third parties.