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University increases MBA enrollment by 50%

Posted by Jason Mudd

 

At the recommendation of a delighted client, the CEO of a Fortune 5000 global company and incoming board chair, Jacksonville University received $10,000 matching funds from that chairman's company to launch an image campaign to improve the local public perception of Jacksonville University.

 

After that successful endeavor, JU sought out Axia Public Relations to dramatically increase enrollment in its adult degree programs (ADP) and various master’s degree programs. Axia implemented an integrated campaign that included direct marketing, print, radio, television and earned media coverage, as well as a strong online program.

 

From Axia’s campaign, JU saw a 50-percent increase in MBA and ADP enrollment.

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Topics: Media Relations, Reputation Management, National, Professional Services, Crisis Communications, Special Projects, Branding, Jacksonville, Large Companies, medium companies, private companies, Consumer Services, B2C, Inbound Marketing, education, economic development

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