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PR firm puts national spotlight on New York City retail and online jeweler

Posted by Jason Mudd

As the creator of several high-profile jewelry pieces for celebrities, a New York City-based Diamond District jewelry store with a strong e-commerce program sought to strengthen its online presence and solidify its reputation as a unique custom jeweler. Celebrities like Lil Wayne and Pauly D use the jeweler’s services, so the store wanted to bring national attention to its brand by generating earned media coverage about its success in attracting famous customers. Another goal for the jeweler was to increase traffic and links to its website and establish it as the go-to destination for jewelry, including custom-designed pieces.

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Topics: Media Relations, National, Consumer Goods, Thought Leadership, Lifestyle, Small Companies, Online Public Relations, Jewelry, MediaReach, Luxury, Retail, B2C, e-commerce, web marketing

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