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PR Firm Handling Crisis Communications for Colleges and Professional Sports Teams

For an organization seeking to bring home trophies and promote athletics, taking a measured and strategic approach to your public relations is a vital component that can get lost in the mix.  As a part of a publicly facing industry, sports teams must manage athlete personalities and bring them into alignment with the overall team and its goals.


Since no two PR firms are identical, it also is essential to consider who you want to work with when the inevitable need arises for crisis communications, which can affect your team for years.  By partnering with Axia Public Relations, you can benefit from a trusted firm with years of experience providing similar services to your industry.


With colleagues spread across North America, Axia PR is a recognized and award-winning firm that helps teams achieve the exposure they seek while continuing to build their legacy and strategize for the future. Sports teams immediately benefit from Axia Public Relations being ranked by Forbes as one of America's best PR agencies for 2021. While proud of the accomplishment, we are also humbled that our clients trust our ability to deliver. We don’t take this responsibility lightly when we structure an engagement or PR campaign for your company.


Here’s a couple of reasons why you can depend on us to deliver results:

  1. We are PR experts: We have handled just about every PR scenario imaginable! Our track record demonstrates our expertise. 

  2. We know how the industry has evolved in recent years: We practice “inbound marketing,” which attracts new customers to your company. For this marketing approach, we are proud to partner with HubSpot.

  3. Value-driven approach: Through our flat-rate billing system, we avoid the traditional approach of tracking fees by the hour. This helps us deliver a focused approach with better results. You’ll benefit from not receiving separate billing for individual project components. We also believe this best serves your interests, so we work to avoid hourly billings when applicable.

Axia PR’s core values are essential to all we do and improve every aspect of our business:  

  1. Integrity: We always do what’s right and honor our commitment to the Public Relations Society of America code of ethics.

  2. Ideas: We develop innovative solutions to business challenges.

  3. Relationships: It’s a priority to build mutually beneficial relationships.

  4. Results: Our PR firm's digital campaigns can be tracked, monitored, and measured so your team can see the precise value of a dedicated PR campaign.

  5. Improve: Get 1% better every day by consistently investing in professional development.

Axia Public relations can help any college or professional sports team that's in a crisis.

What is public relations?

Many people confuse marketing with PR. While both exist to assist brand and reputation growth, PR offers a broader strategic approach encompassing multiple forms of media.  Our work extends well beyond traditional paid media, which separates us from firms specializing solely in advertising or marketing. Axia PR navigates the crossroads of news, social and web media.


As the most traditional media, news media, also referred to as “earned media” is the way your team gets featured in news stories. Because consumers seek a blend of information, education, and entertainment, your earned media can significantly affect your public standing. This media includes coverage of speaking engagements, awards, guest podcast appearances, and more.  This work also entails crisis management, so when you need an issue addressed with the public quickly and effectively, our news media approach will be invaluable to your team.  


Social media, or “shared media,” includes social networking, online reviews, reputation management, influencer marketing, and other user-generated content. As a newer form of media consumption, social media is growing rapidly and its potential for your team can vastly improve with taking a data-driven social media PR approach. 


Web media, commonly known as “owned media,” is the content solely under your control.  Owned media is content you’ve generated to grow your team’s brand and reputation. Our web media services can extend to your website, blogs, newsrooms, search engine optimization methods, inbound marketing, email marketing, landing pages, and more. Your approach to producing and distributing your owned media is vital to your team’s image.


When you work with the dedicated professionals at Axia PR, you can depend on the guidance we provide for your team as you manage these forms of media. We can book speaking engagements, submit your business for awards, manage online reviews, and help you in your craft a strong PR approach for your sports team.

Why hire a PR team?

As media continues to evolve and data reveals new trends, you can avoid the uncertainty that comes with a crisis communication event. Many organizations can feel intimidated when handling these situations alone. Axia PR understands this and we can help you set reasonable goals while also making your PR response effective.


We are data-driven, which means we don’t just use the same approaches over and over again.  Instead, Axia PR tracks our work and its effectiveness on your traffic, name recognition, and more. Additionally, we can show you the results of our work so you don’t have to worry that what we do is working for your company. Axia PR realizes you need to maximize your return on investment, and our data-driven approach will help you do just that.

PR Services for sports teams

At Axia PR, we help you manage news, social, and web media. How would this work for your business? Below are some of the services we provide:

  • News media coverage: Our PR firm earns positive news media coverage for your company, products, services, leaders, ideas, and innovations. We increase visibility, trust, and loyalty among target industry contacts and consumers.

  • Crisis communications management: Any company can face a crisis. Not having a crisis communications plan in place could generate irreparable harm to your brand and business. If handled correctly, you may be able to minimize and even leverage a crisis to build trust with customers and the community.

  • Online review and reputation management: Positive reviews drive customers to your company, and negative reviews drive them away, often in greater numbers. With your reputation constantly on the line, how can you keep up and protect your brand on thousands of review sites? Axia PR provides an innovative review management platform to effectively and efficiently monitor, collect, and promote your online reviews.

  • Social media management: Of internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and interact with your target audiences to get you the visibility you want.

  • Website design and development: Axia PR designs and develops custom, growth-driven websites for companies that speak to their target audiences.

  • Inbound marketing: Inbound marketing is a digital methodology that is education-based, rather than interruption-based. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, as well as drive profitable customer action.

If these or other strategies are something you’d like to consider, contact us to learn more.

Contact us today for a free consultation! 

Companies in North America can connect with Axia PR in several ways: